Great Photography Business Ideas | 5 Fastest, Easiest, And Most Reliable Ways You Can Get More Clients Today
Great Photography Business Ideas | Today, it is easier than ever to get your hands on a professional camera and start taking pictures, but running a successful photography business requires a lot of time and effort. That’s why you hear the horror stories of brides and grooms paying a random person $800 and getting incredibly bad pictures of their special day. Running a photography business can be extremely demanding, both financially and in terms of work hours. But if you are dedicated and passionate about taking pictures, and you are even okay with a bit of unpredictability, it may be the perfect job for you.
At the end of the day, we can’t blame you for photography being your passion. It’s fun to realize that a hobby you love can also be a great way to earn a little extra money on the side. Unfortunately, we have seen too many photographers start out with all the excitement in the world, but eventually fail at running a photography business. If you’re thinking of taking this passion a few steps further into launching your own photography business, we have a few important tips and recommendations you should consider before jumping in.
Building A Portfolio Builds Credibility | Great Photography Business Ideas
To charge a professional fee for the services you’re providing, you will have to be able to convince potential clients that you have the skill and experience required to deliver the job. To do this it’s important that you set up a professional-looking portfolio, weighted towards your area of specialization. There are free website templates out there, but your website is like your storefront. You want it to leave the right impression, so it’s best to have a website professionally created. Professional presentation of your work is essential, and if you are not prepared to throw good money at it, you will not stand out to your clients.
Invest In The Right Equipment | Great Photography Business Ideas
A bad workman may blame his tools, but a great photographer knows that the right quality equipment can play a big difference. This will be your most important investment, and it will be worth your while to get the best you can afford. When it comes to camera gear, keep in mind that you’ll need two cameras, two high quality lenses, two flashes, and Photoshop and Lightroom to edit the images. Do your research and work out how to allocate your budget to get the most useful equipment. As your business grows, you will be able to afford better, but, if you are just joining the industry, it may be a better idea to take out a loan or seek third-party investment.
Make Time To Network | Great Photography Business Ideas
You can be the most talented photographer in the world, but unless potential clients know about you, it won’t do you any good, so join groups, forums, clubs, collectives, whatever you can. Make sure these people know about you and respect you, and you’ll get referrals. One great tip for wedding photographers is to take a few photos of the wedding location and send it to the owner, or take professional pictures of the wedding cake and send it to the cake decorator, etc. Making friends with these people by giving them professional pictures of their work will make them like you and refer you to their own clients.
But Don’t Forget Social Media | Great Photography Business Ideas
Social media is a powerful marketing tool, but it’s best to start out with one or two sites and use them on a regular basis. Facebook is a great option, but you might want to lean towards one of the more visual social media channels like Instagram. Blog, tweet, Flickr, Facebook, Instagram, Google+, LinkedIn, and do it all and do it often. Share your work, support other photographers whose work you love and be generous with your information.
Set Your Rate | Great Photography Business Ideas
It is important that you have a starter rate to refer to so you can assert your value when you get approached by clients. Even if you have to make exceptions and lower it to get commissions in the beginning, it’s better to have a starting point than to leave it to the client alone to set the terms.