Great Photography Business Tricks | Simple Tweaks To Boost Your Photography Business And Get More Clients Today!
Great Photography Business Tricks | If you’re trying to get into the world of professional photography, you’ll soon find out that there’s a lot more to it than showing up at an event with a camera in hand. Taking stunning pictures will only take you so far – you’ll also need some exceptional business skills if you want to turn your business into a raving success.
Photography is a popular profession and hobby right now — and that’s exactly what the problem is. In the past few years, camera equipment has become more affordable and consumer friendly, and as a result, everyone is a photographer. If you’re thinking of taking this passion a few steps further into launching your own photography business, we have a few important tips and recommendations you should think about before plunging in.
Make A Business Plan | Great Photography Business Tricks
For starters, you will need a business plan. Any serious business owner will tell you that you have to organize your thoughts on paper and write down business goals. This detailed document serves as your guide, describing what your business is and how it will be profitable. It breaks down things like cash flow, expenses, ownership, and competition. Do you know where are you trying to go with your work, which clients are you targeting, and how are you going to get them to notice you? Do you have a “pipeline” of work mapped out, and if not what business development and marketing activity are you undertaking to develop that pipeline?
Choose Your Ideal Client | Great Photography Business Tricks
Starting photographers often feel they have to take on any gig that comes their way. However, choosing a target audience or an ideal client up front will give you the comfort and confidence to turn away the client who is too far away from your location, can’t afford you, or is simply a pain to work with. Choosing an area of photography to specialize in is also an incredibly effective way of standing out in a saturated market.
Buy Better Camera Equipment | Great Photography Business Tricks
When it comes to camera equipment, you’ll need two cameras, two high quality lenses, two flashes, and Photoshop and Lightroom to edit the pictures you take. Why two cameras? You need backup equipment, because even brand new equipment breaks. Do your research and work out how to spend your budget to get the most useful equipment you’ll be using the most. As your business grows, you will be able to afford better, but, when you are starting out, it may be a good idea to take out a loan or seek third-party investment.
Work For Referrals | Great Photography Business Tricks
Remember that your most important clients are your past clients, so treat them right and they’ll be your most powerful marketing force. Get written referrals from them and set up a Testimonials page on your photography website. Word of mouth is the best advertising! You can set up a formal referral program that rewards clients for sending new business your way. Or you can simply give them a stack of business cards along with their pictures, and let them know just how much you appreciate them telling their friends about you. Or do both!
Make Time To Network | Great Photography Business Tricks
You can be the most talented photographer in the world, but unless people know about you, it won’t do you any good. This is where networking comes into play to save the day. However, keep in mind that not all networking relationships are equal. To get the most out of your networking relationships, it’s crucial that you identify people and businesses to network with that share the same ideal client as you. Join groups, forums, clubs, collectives, whatever you can. Make sure these people know about you and respect you, and you’ll get referrals.
Come Up With A Pricing Plan | Great Photography Business Tricks
How much will you charge for your services? It’s a difficult question for every photographer, especially when you’re just starting out. However, it is critical that you have a starter rate to refer to so you can assert your value when you get approached by clients. Even if you have to make exceptions and lower it to get gigs in the beginning, it’s better to have a starting point than to leave it to the client alone to set the terms. if you don’t know your worth, nobody else will.