Great Portfolio Designs | Create The Perfect Photography Portfolio: Design Tips You Have To Try

Great Portfolio Designs | Create The Perfect Photography ...

Great Portfolio Designs | For a professional photographer, a portfolio website is like a chef’s menu. It is the ultimate showcase of your professionalism, skills, style, and talent. Potential clients and employers evaluate you for jobs and assignments mainly on the basis of work you’ve done. Your portfolio is a collection of work that visually represents your interests, explorations and abilities in the field of professional photography, and should be an engaging, easy to use presentation that showcases your strengths, passions and goals as a creative artist through your projects.

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To a potential client, you as a photographer are often only as good as your portfolio. They’re checking you out for the first time, and if you don’t leave an impression good enough, you won’t get their work. And if you don’t get work, you don’t get paid. The more time and effort you put into creating a usable and appealing design, the better are your chances for getting better account balance at the end of the month. So how can you make sure your portfolio is better than the portfolio websites of your competitors?

Have A Clear Logo And Tagline | Great Portfolio Designs

Your logo is your brand; your tagline is who you are. In the short-attention-span digital age, you have to be able to grab the attention of your potential clients and answer the question “why?” very quickly. In the Western world, we read from left to right, top to bottom, so it is only logical to put your logo in the top left of your website so that users can instantly identify who runs the website. Your tagline should be concise, snappy, and effectively summarize what it is that you do.

Great Portfolio Designs | Create The Perfect Photography ...

RELATED: Effective Portfolio Sites | Tips To Improve Your Portfolio: Website Design Dos And Don’ts For Photographers

Don’t Show Everything – Only The Best | Great Portfolio Designs

Don’t treat your portfolio as your backup folder, throwing everything you’ve ever done in it. Show your potential clients a selection of your best and most recent work. Put in stuff you’re really proud of. Think of your portfolio as your greatest hits album. Only showcase the hits; that is to say your absolute best, most impressive and representative work, and keep the lesser work samples off of your portfolio. Remember, it’s always a better idea to have a portfolio of a few projects that are outstanding than dozens of projects where some of them are just acceptable. The quality of your portfolio is only as good as your weakest project.

Be Sure To Provide Ease At Use | Great Portfolio Designs

Try to look at your portfolio as a potential client would look at it. The content should be really easy to access and browse without any confusing or distracting buttons, pop-ups, shiny banner ads, or even complicated website structure which can be hardly understood at once. If your visitors can’t get to your work examples easily or quickly get in touch with you, then it doesn’t really matter how good your work is: the visitor will probably end up growing frustrated and try another designer. It’s a matter of numbers. If a large number of people coming to see your portfolio will have difficulty navigating through it, your portfolio will fail to achieve its goals.

RELATED: Best Portfolio Websites | 6 Must-Haves Of A Photography Portfolio Website That Make Clients Crave To Work With You

Great Portfolio Designs | Create The Perfect Photography ...

The Portfolio As An Art Piece | Great Portfolio Designs

It’s all about you. Let people see the man or woman behind the mask (i.e. website and camera). If you want to be taken seriously as a professional photographer, you cannot simply collect all your works under one website and call it a portfolio. Potential clients will be judging your style not only by viewing works that appear on the portfolio website, but also by the aesthetics, usability and overall flow of the portfolio itself.

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Add Info About Yourself | Great Portfolio Designs

Since a potential client won’t meet you in person, add some info about yourself. After all, business is personal – it’s done between people, not robots, and the relationships can be just as much about personality compatibility and your character as much as your skills. You have to make it so unique that your clients won’t think about going to any other photographer. Personalize your “about” page to tell your story, not just list your past jobs. If you have mentions in press or awards, do include them. Round your story out with some personal trivia. Have any hobbies or interests you obsess about? Revealing some guilty pleasures keeps your bio approachable and relatable.

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