Grow Customer Base | How To Sell Your Product Or Service In 20 Seconds – 7 Tips to Get More Customers, More Often
Grow Customer Base | A well written elevator pitch is a challenge every business owner, marketer, and sales person must meet, and yet, most do it poorly. The concept is simple: explain what you do in the time it takes to ride an elevator from ground level until the door opens and you have to leave. So, what do you do when someone asks you “what do you do?” Do you grab their attention right from the start? Do you get people asking questions, or following up with you later?
One of the most vital things a businessperson can do — especially an owner or someone who is involved in sales — is learn how to speak about their business to others. Being able to sum up unique aspects of your service or product in a way that excites others should be a fundamental skill. The main purpose of your elevator pitch is to help you start conversations that could lead to valuable new relationships for you. So to help you develop a knockout elevator pitch, we’ve broken the process down into 7 tips.
Know Your Audience | Grow Customer Base
When writing your elevator pitch, you first need to think about who you’ll be in the elevator with. A good pitch will change and adapt depending on the audience you’re trying to reach. It’s always tempting to define a target market that’s as large as possible, but that does not make for a good pitch. Lead with the information that the listener will care most about, and the rest will follow.
Don’t Speak The Way You Write | Grow Customer Base
The pitch should sound conversational in nature – part of a give and take of information between you and the listener. You want to stand out and generate excitement. Don’t repeat mindlessly a memorized pitch that sounds like a pharmaceutical ad. Yes, you should prepare and practice your pitch, but it should always be simple, natural, and in plain English. Start with the problem you are trying to solve, the way the current alternatives are lacking; then, briefly describe your solution.
Exude Confidence | Grow Customer Base
Whether you’re dating or networking, confidence is a major turn-on. When answering what you do, don’t mumble through the response. Most importantly, never sound as if you’re apologizing. Rehearse your pitch in front of a mirror, or record yourself, so you can see and hear how you sound. This might feel awkward at first, but the more you practice, the smoother your performance will be.
Define Who You Are | Grow Customer Base
It’s very important to give your full name to your listener, because there are a lot of Kathys, Bobs, and Joes out there. Also, giving your full-name will make it easier for the listener to look you up online. Giving only your first name tells your listener nothing, and you’ll already be off to a bad start. Describe what you do. Use your mission statement and service listing as a guide, and say what you do every day in your business in one, or two sentences.
Define The Problem | Grow Customer Base
The most crucial thing is to identify a problem that is worth solving. If your product or service doesn’t solve a problem that potential clients have, you don’t have a viable business. Simple as that. Problems can be simple – and that’s OK. As long as you, as a business owner, are solving a problem that clients have, you can build a business.
Competition | Grow Customer Base
Every business has competition. Even if no one has come up with a solution similar to what you have come up with, your potential clients are solving the problem they have with some alternative. You have to ready a couple of points that truly differentiate you from your competition. Note that experience or great customer service won’t make you stand out, since all of your competitors claim the same, even if it’s not true.
Ask Questions | Grow Customer Base
Sometimes we become so focused on how to answer basic questions that we forget to actually make conversation. Your elevator pitch is simply an introduction to your company, not a sale you have to close. The best way to be remembered is to build a connection. For this reason, never consider the other person your audience. Ask them a few questions as well.