Grow Photography Business | Are You Ready For Holiday Success? Tips To Grow Your Photography Business
Grow Photography Business | There’s so much more to running a successful photography business than taking amazing photos. Connecting with your potential clients, building an appealing website, and staying relevant are just a few of the elements that professional photographers can’t ignore. With a world wide recession, photographers and small business owners are forced to think creatively, to think outside of the box. With a limited budget, or even no budget whatsoever, how can you move forward? If your goal is to grow your business this holiday season, read on!
If you are a pro, or going pro, you have probably realized that the business side of photography is just like any other business. It’s hard work. There’s a lot of talk about equipment, and technique, when it comes to photography, but not as much about the things you can do to help grow your customer base. So, what can you do yourself, every day, or on every shoot to help grow your business and build up a larger, happier customer base? Take a look at this simple list of things that, if done right, can help you boost the number of bookings, and help get new clients.
Establish Your Brand | Grow Photography Business
Building a successful brand involves so many things, it’s difficult to put your finger on the one thing that makes a particular brand really work well. Is it the name of the product, or company? Nope. How about the logo? Again, no way. Keep in mind that it’s not about what you say, it’s how you say it. When you are true to yourself in everything you do, then you are more likely to attract the right clients, and, even better, they will probably refer you to their friends.
Hand Out Business Cards | Grow Photography Business
This sounds like a no-brainer, but we are constantly surprised how many photographers either don’t own business cards, or don’t give them to their potential clients. Remember, networking is the most powerful way to grow your business. You will meet new people who don’t know you, or your work. This gives you the opportunity to showcase your creativity, and give out your contact information at the same time.
Utilize Social Networks | Grow Photography Business
Social media is an effective way to let people hear and recognize your voice and your style as a photographer. You are building a brand with every tweet, and every image you publish is further defining who you are. If you are not a social media avid, don’t worry, you can keep it simple. The key to boosting your online presence is consistency. Make sure your posts convey your brand, and your skills. The more personal, honest, and non-cookie cutter your posts are, the more people will feel a connection, and follow you.
Define Your Market And Channel | Grow Photography Business
Every business has to define target audience, and plan how to appeal to this market. In the photography business, this is the most vital task, and where 90% of your time and energy should be spent in the first two years of building your brand. Once you have this figured out, then everything you do from that point will be to attract these people as potential clients. Find out where they are and get on their radar. This may be Facebook, Google+, Twitter, Instagram, or Pinterest.
Show What You Want To Sell | Grow Photography Business
It may seem like common sense and you’d think that everyone knows this but they don’t. Show what you want to sell. Okay, let´s be honest; when where the last time you refreshed your portfolio? This is often a task that photographers forget, or neglect. Nevertheless, it’s an effective, and cheap way to boost your business in an instant. If you want to sell baby portraits then have lots of baby pictures in your portfolio. When potential clients stop by your portfolio, they are “window shopping” just like you do when you walk by a shop on the street. And just as you only walk into shops you like, people will only stay on your site, if they love what they see. Impress them.
This is by know means a comprehensive list, but it does give you some simple things that you can integrate into your current workflow. Growing your business is a multi-year process. Know and respect your limitations and find trustworthy help wherever and whenever you can. Now, go forth and conquer!