Helpful Logo Design Tips | Design A Perfect Logo: The Process Of Creating Symbols That Endure The Test Of Time
Helpful Logo Design Tips | If you’re a business owner trying to launch a startup business, you’re probably worrying about a million and a half things each and every day. But out of all those different concerns and issues to keep on your mind, there’s one vitally important, yet seemingly small element you have to make sure you think about: a business logo.
A logo is probably one of the most important elements of marketing your business. As your business grows, your logo will become synonymous with the quality of service you’re offering, and we all know that first impressions count. A well-designed, professional looking logo can convey what your business does in seconds. It can tell the potential client who you are, what you stand for, and should leave the best impression possible. However, there are some basic design considerations you have to keep in mind in order to ensure your logo looks good, is relevant – and packs a punch.
Make It Unique | Helpful Logo Design Tips
A logo is what helps distinguish a brand from its competitors, so it’s crucial that the image stands out from the rest — something many brands struggle with. In many cases, imitation is the best form of flattery — with logo design, this is not the case. Look at the logos of other companies in your industry. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition and stand out for all the right reasons.
Simplify The Design | Helpful Logo Design Tips
If you’re trying to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most popular logos have been the simplest. And be sure to design a logo that can be printed in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color. A complicated or overly detailed logo can be expensive and hard to print, and more importantly, difficult to remember.
Understand The Brand | Helpful Logo Design Tips
Yes, a logo is a graphic, but it’s also an introduction to your brand. The logo must appeal to a specific audience and when designing, you have to keep this in mind. Decide what you’d like your logo to communicate about your business. You may be the most conservative person on the planet, but if you’re trying to grab the attention of the hip-hop crowd, your sensibilities are probably different than theirs. A logo that you like probably won’t appeal to them.
Use Your Company Or Product Name | Helpful Logo Design Tips
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly identifiable, that’s because they’ve been around forever. Unless you want to spend money to add the name of your company later on, get a logo that people can read. Which font style feels right for your brand? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo? Choose what fits and keep it clean.
Choose your Colors Wisely | Helpful Logo Design Tips
Colors can play a huge role in logo design as they can evoke different feelings and emotions from us. Interpretations of color may vary depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target audience. If using more than one color, make sure the final product doesn’t look busy and confusing. Remember, you want the logo to look good when used with or without color.
Ditch The Trends | Helpful Logo Design Tips
A business logo should be timeless – that is, it should endure the test of time. Will your logo still be effective in 10, 20, 50 years? While it is helpful to stay up to date on design trends, it’s more vital to stay true to a brand’s overarching personality. Why not use a design that you came up with yourself, rather than copying what everyone else is doing? Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Choose a logo that will stay relevant and effective for 10 to 20 years, perhaps longer. That’s the mark of a good design.