High Quality Business Card Design | Easy Design Tips To Get More Business From Your Business Card
High Quality Business Card Design | Lots of people don’t even carry around business cards anymore. This is a mistake: Business cards are no longer just for giving potential clients your contact information; they also start conversations, and build relationships. A well-designed business card can lend legitimacy to your business, and make you stand out from the crowd of competitors.
Your business card is oftentimes a potential client’s first contact with your company; you want to engage with them, as well as motivate them to find out more about you, and what you do. One of the most effective ways to do this is with a well-designed, simple to understand business card. Check out our top tips on how to leave a lasting impression…
Use A Logo | High Quality Business Card Design
A business card represents your brand by utilizing brand elements such as logo, colors, and fonts. It is vital that your business card is consistent with your other branded materials. This is why you should have a professional designer design your company’s logo. It is a crucial branding element, which makes it vital to business card design. Whether your logo is an image with text, or just logo type, add it to your business card in a prominent location.
Cover Your Bases | High Quality Business Card Design
One of the biggest mistakes people make when creating their business cards is the tendency to leave off important information. Potential clients will want to know all the ways of reaching you. Use only the contact information that is absolutely necessary. For example, email, phone, cell, website, address, name, and job title. Keep in mind that you don’t have to provide a long list of services, or every single mailing address if your business has multiple locations.
Make Your Card Readable | High Quality Business Card Design
If you’ve got a lot of information to convey, you may be tempted to scale down the size of your text. Be careful, because tiny text can often look readable on a computer screen, but turn into an illegible smudge when printed. Don’t use decorative, or unusual fonts for your name and contact information, unless it’s right for your business image. Use easy-to-read, but not too generic fonts. Make sure the font color stands out against the background of the card, too. Light gray font on a white card makes letters and numbers illegible.
Utilize The Back | High Quality Business Card Design
When creating a business card, you want to be sure to use all available space to the fullest potential; this includes the back. Many people will keep the back of the card blank, but that is a huge waste of space. While you need to have written content on one side of the card, think about using the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business.
Don’t Skimp On The Final Product | High Quality Business Card Design
If you’re looking to save a few bucks, printing your business cards at home may sound like a great idea. However, thicker business cards tend to feel more expensive – making your business seem more professional. You need your business card to be sturdy, so it doesn’t get dented, or torn in your wallet, or business card holder. Try thinking of your card as you would of a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Use Standard Business Card Size | High Quality Business Card Design
When handing out business cards, you want to make sure that the person you give it to will hold on to it. While it is crucial to keep your card creative, you do want to be sure the card fits the standard business card size. There are things you can do to a 3.5″ x 2″ card to stand out (e.g., rounded corners), but going with an unusual shape can be tricky. A round card, for an example, is quite memorable, but it definitely won’t fit in standard business card holder devices.
Keep It Simple | High Quality Business Card Design
Business cards are typically just 3.5″ x 2″, so you don’t have too much space with which to work. There is a way to be unique, while keeping things simple. Avoid cluttering the card with too much noise. People shouldn’t feel overwhelmed by too many images, or different fonts, because it will take away from the information on the card. When in doubt, put excess information on the back of the card, utilizing both sides.