High Quality Business Stationery | Make Your Brand Pop! How To Design Stunning Stationery
High Quality Business Stationery | Despite email being the go-to method of business communication nowadays, good old-fashioned snail mail still bears significance for many industries. Having professionally designed and printed stationery speaks volumes about your small business to your potential and existing clients, and it’s the little details in the design, the print finish and paper stock that makes the difference. There’s a huge difference between getting a letter on standard blank paper, and getting one that sports a professionally designed letterhead.
If you’re serious about your small business, then you know how vital it is to print sales letters, memos and other communication on branded stationery. It acts as a marketing opportunity, boosts brand engagement and, more than anything else, lend credibility to the words on the page. Modern design and printing technology make it easy, and affordable for every business to have professional stationery, so if you’re still printing bland letterhead with a black and white logo atop plain copy paper, it’s time to reassess your strategy. The following tips will help you print stationery that not only delivers the message, but also wins over new clients.
Why use stationery when you can go digital? | High Quality Business Stationery
You’re up to date with the world of digital marketing, and you have a website, a Facebook page, an email address, and a Twitter handle. So why would you even consider old-school business tools like business cards, and other stationery items? There are many benefits to using email – primarily, it’s fast and easy. But, if you want to send a message that will be remembered, a printed letter is the way to go. It’s a tactile and personal way to connect with your clients.
Custom stationery is often the first encounter a potential client has with your company. It could be handing out a business card at a networking event, or special gestures like mailing a hand written thank you card. Beautiful custom stationery is one of the best vehicles that can move you a little closer to winning your client’s trust. High quality letterhead conveys a sense of credibility, and boosts notions of prestige and respect.
Keep in mind that stationery is merely a delivery mechanism | High Quality Business Stationery
It is crucial to remember that your stationery is a delivery mechanism, and not the content itself. It should not wrestle for the reader’s attention. Hence, simple designs work better. Try using plenty of white space. Choosing a design that offers elements of clean white space will help your message stand out. A design that is too cluttered will distract clients from noticing the important things on the stationery, such as your contact information and logo.
Contact information | High Quality Business Stationery
It’s not always necessary to include every last detail on your stationery. Consider who will be using it. You will have to choose the most appropriate and important contact information for each stationery item, as some of the items may not be big enough to fit them all on. If it’s specifically for the managing director’s secretary, and will always be used just by them, maybe it’s wiser to include a direct dial to the secretary’s office. If it’s more general stock to be used on many different occasions, use a general number instead.
Font | High Quality Business Stationery
Choosing fonts and colors that are easy to read is vital. Text should be printed in an easy-to-read format, aligned left to right. Make sure that you do not opt for unreadable or complicated fonts. Potential clients will be looking for text that is easy on the eye, that can convey information clearly and efficiently.
Represent the brand | High Quality Business Stationery
Business stationery should represent your brand. It’s not only about including your logo in your design anymore. It is also about choosing the right color scheme and fonts, in order to boost thematic familiarity with the brand. Branding is a top priority for most businesses, as it allows clients to build up recognition and trust for your logo and slogan. Clients are always willing to buy from an established brand, as their trust will be unfailing, so custom printing stationery items can not only help you build your brand, but also act as an effective marketing campaign.
Use images | High Quality Business Stationery
If you have an appropriate image to include, incorporating it into your design can make your stationery stand out. It’s a well-known fact that we process images faster and easier than text, so, wherever possible, include pictures and images to break down your stationery, but make sure the imagery is always relevant to your business, or the marketing goal of each stationery item.