High Quality Logo Design | 5 Tips for Designing Logos That Don’t Suck
High Quality Logo Design | Effective logo design includes a lot of hard work that can prove to be a challenge for novices, and it only takes one mistake or oversight to risk the entire design. Designing a logo takes skill, design knowledge and natural creativity. The design procedure must aim to make the logo instantly recognizable, inspiring trust, respect, loyalty and an implied superiority. In an age where everyone must have a website to support their product, service or the business behind it, the demand for a top-class logo has never been higher. Designing the right logo for your business is an indispensable first step in creating lasting and distinctive brand acknowledgment. A well-designed logo can also communicate a lot to potential customers about what type of business you are and what you can do for them. And, when you combine a tagline with your logo, together they can pack a strong marketing punch in a very small space.
Suitable Design | High Quality Logo Design
Although your logo should be original and eye-catching, it should not be a design that has nothing to do with your product. Your logo design should be appropriate to your business and it should give a clear message to your audience. Usually the text gives away your business’s trade, but whatever graphic you use also helps expose what you actually do. Your logo may not continually be viewed head-on, such as in an ad or on a poster.
It may not always be viewed in color. Look at your design in grayscale or black and white to be certain it is distinguishable. Is the logo still recognizable when scaled down for letterhead or envelopes?
Reflect your Brand | High Quality Logo Design
When deciding on a logo, think about your brand firstly. No logo, however well designed, can look good when surrounded by contrasting graphical components or inconsistent fonts. This is why a logo is the central unit of a larger brand identity that includes company fonts, colors and document-design rules. Your brand resides in your client’s mind as an outcome of all the impressions made by encounters with your name, your logo, your marketing messages, and everything else that people see and hear about your business.
If the logo is well designed, it will create the right image among the target customers which a business always wishes to have.
Stay Away from Complex Design | High Quality Logo Design
Simplicity frequently rules while designing a logo. This is because a simple and clean logo is easy to distinguish and remember. Because you want your logo to be easily identifiable, you want it to be simple—a lightning-fast way for users to notice and recollect your brand. The more lines, shapes, colors and fonts you have in your logo, the more unprofessional you will look. Putting countless detail in a logo is just wasting time and effort.
An attractive logo doesn’t always have to be complex. With a little display of lines, a splash of colors and a huge amount of character, you shall have a distinct and powerful logo.
Know your Clients | High Quality Logo Design
Your current customers’ experiences are a treasured information source because creating a logo design isn’t just about creating a pretty visual. What you’re doing, or taking part in, is emerging a brand and communicating a position. Stylish designs or cutting edge graphics might create an eye-catching logo. However, what if your target audience is an older population? The text may be problematic to read or they may not understand your insinuation.
Conversely, if you are targeting young tech savvy viewers, a cutting-edge design or stylish new font might be perfect. A logo can only reach excellence if its audience has a strong enough relationship with the brand’s content, character or voice.
Know Your Font | High Quality Logo Design
Fonts are designed to do very precise things, and convey very specific messages. Font choice is not a second thought; a logo needs to find the correct balance between the visuals and the words, and use a typeface which suitably conveys what kind of business you’re running. Using a maximum of two fonts of dissimilar weights is standard practice. Restricting the number of fonts to this number greatly improves the legibility of a logo design and improves brand recognition.
Fonts are also subjective to trends so try and evade the logo font-of-the-moment, which is likely to leave your logo looking tired in a matter of a few years. When sketching out early ideas you need to think carefully about what you want the font to say, not in words, but in feel.