High Quality Stationery Design | The 3 Pieces of Stationery You Really Need
High Quality Stationery Design | Even in our digital age, businesses still rely on stationery for professional communications. Contracts, client or fundraising letters, internal memos and other company documentation still make their best impression on commercially-printed letterhead, especially with matching envelopes. Nowadays, more and more companies are using creatively designed business stationery to convey the image and personality of their businesses to leave a long lasting impression. Choosing the design of a letterhead or any other form of stationery for your business should be fun, simple and fairly straightforward. But there are many key factors you need to consider before you place an order. Any correspondence or exchange of stationery items should depict your business in a professional and trust-worthy manner.
Custom designed stationery can take a number of forms – letterheads, business cards, brochures, pens, mouse mats, mugs – the list goes on and on. While you might be focused in setting up the most important elements of your home-based business, such as a work desk, a computer, books, and other materials, remember that stationery items are equally important to support your business at home. To save your time and manage your business effectively, you must prioritize these basic items: letterhead, business card, and envelope.
With every printed material there should be the same consistency throughout with the visual design tying in your stationery with the same look and feel. How do you want to come across? Solid and steady, quirky and creative, or stylish and sophisticated? A simple design with your logo and contact info may be appropriate for the type of business you have, or you may need a stronger dose of graphics to create the right stationery for your business.
Logo | High Quality Stationery Design
Even though the logo is often centered above the header information, its location can vary depending on the its size, the type of stationery and your stylistic preference. For example, you can place the logo in the top right or left corner of stationery for letters, memos and other documents, or directly to the left or right of the company’s name and address on mailing labels, envelopes and business cards. If you do not have a logo designed for your company yet, consider designing one or having one designed by a professional. Your logo should be a professional representation of your company. It is well worth the cost of having it designed by a professional, since it is an investment in the future image of your company.
Color Scheme | High Quality Stationery Design
Your business stationary should include color to make it stand out. Oftentimes there are specific colors that are used to represent a company. Those colors should also be incorporated into the stationery design. Matching the colors in your logo to those on your stationery is a good idea for branding purposes. For example, if you use bright colors in your logo, choose bright colors for your stationery. While many options are out there for colored paper, you can get the same effect by using a colored background in your design that’s printed on often less-expensive white paper.
Contact Information | High Quality Stationery Design
As obvious as it sounds, ensure you always include contact information on your custom stationery items. You will have to choose the most appropriate and important contact details for each stationery item, as some of the items may not be big enough to fit them all on. Triple check the contact details and then triple check them again. If there is a typing error anywhere on your stationery design, you really can’t afford to have it in your phone number or address.
Images | High Quality Stationery Design
It’s a known fact that we process imagery far quicker and easier than text, so, where possible, include pictures and images to break down your stationery, but make sure the imagery is always relevant to your business or the marketing purpose of each stationery item. Using clip art is not a good idea, as it makes your stationery look generic.
Paper Quality | High Quality Stationery Design
Since your stationery represents your business, having high-quality materials is one of the most important considerations. A client will immediately notice the difference between standard photocopier paper and thick, glossy, high-quality paper. Don’t settle for less than premium-weight paper for your letterhead and envelopes – the standard bond paper most offices use for copying and printing won’t give you the sense of quality you want to convey in your official correspondence. This small detail can be enough to change the image of your company in the mind of a potential client. Avoid plain copy paper unless your using the stationery for things like memos, intra-office correspondence and other unofficial communications.