High Quality Stationery | What does your stationery look like? The importance of having a great leave-behind piece.
High Quality Stationery | Sometimes, small business owners don’t place a great deal of emphasis on their business stationery design, and some don’t use any stationery at all in this age of electronic communication and marketing. However, well-designed, professional and attractive business stationery is very important because it not only identifies the business, but it is also an effective marketing tool.
When was the last time you updated your stationery designs? You might think that stationery items such as letterheads, business cards and compliment slips aren’t all that vital to the success of your company, but by evaluating their use and design you’ll be able to save money and impress potential clients. Before you start designing your own stationery, there are a few things you should keep in mind to make the most of it.
Which stationery items do you need? | High Quality Stationery
Despite the increase in popularity of supposed paperless offices, almost every business in the US still sends the occasional letter and hands out business cards at trade fairs. It doesn’t matter how frequently you make use of your business stationery, it’s important that you have a stash in the event that it’s required at short notice.
No matter what sort of company you have set up, stationery items become a core part of your business. Whether you are a web designer, freelance writer, graphic designer, or architect, or you sell your own products and services on the Internet from your home, a few important stationery items like printed letterheads, envelopes, compliments slips, business cards and continuation sheets are a must.
Why do you need stationery? | High Quality Stationery
There’s a huge difference between getting a letter on standard blank paper, and getting one on a beautifully designed letterhead. Custom stationery acts as a marketing opportunity, provides the opportunity for brand engagement and, more than anything else, gives credibility to the words on the page.
The main purpose of business stationery is to present the company in a positive and professional manner. Well-designed business stationery tells existing and potential clients that the business is legitimate and professional. Good quality stationery designs will leave a long-lasting impression; you should consider your business stationery the face of your business.
Which information to include? | High Quality Stationery
With all of the points of contact modern businesses have, it can be hard to choose what to include on your company’s stationery. Include the options your clients are most likely to use and those that best display your firm’s strengths. Incorporating company address, phone number, email address, fax number and any other ways of communication that you feel are important into the design of your stationery will make it easy for clients to reach you.
You will have to choose the most appropriate and important contact details for each stationery item, as some of the items may not be big enough to fit them all on. There are, however, certain legal requirements related to the design of corporate stationery. Letterheads and invoices, for example, must contain the full company name, the company registration number, the place of registration and the company’s registered address.
Keep it simple! | High Quality Stationery
Letterheads and continuation sheets need to maximize the amount of white space available to use for the letter or document itself. Therefore, the design should be kept simple – with the company logo and little other decoration. Keep in mind that stationery is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content.
Represent the brand! | High Quality Stationery
You need to decide on the color of the paper, as well as the color of every part of the design. If you have too many colors, you can overwhelm the design and make it fall apart. By deliberately choosing your colors and planning them out, you can make the most of your design. Color is an extremely powerful tool that can make or break your letterhead design – but as the saying goes, with great power comes great responsibility. Use color sparingly and make the most of the impact it brings to your letterhead design.
Make sure that you carefully represent the branding when designing your stationery. This isn’t just about the logo, but the choice of color scheme, fonts, imagery, and much more.
How to print it? | High Quality Stationery
Many companies print their own letterheads and stationery, but this is usually an extremely inefficient process, particularly in medium-to-large businesses. By passing on the responsibility for print to an external company, your business will make significant savings: both in money and time. Also, choose the paper carefully because it says as much about you and your business as the words on it. You can choose a vivid, eye-catching color, a subtle textured stock, or stock with high recycled content, among others. Each type of paper makes a statement about your company.