Hot Business Card Ideas | How To Create Stunning Business Cards: 6 Essentials To Consider
Hot Business Card Ideas | First impressions matter, but second impressions can pack a punch as well. In many cases, that second reminder of a person comes long after the meeting is over, when we pull their business card from our wallet or pocket. Business cards are one of the most effective, cost-efficient ways of getting information about you into the hands of potential and existing clients. This tiny piece of paper is the secret to opening communication and conveys vital contact information and descriptions of your service or product.
Many people forget the value of having a professional business card that effectively conveys your brand image, yet this small piece of paper can be a crucial element of your collateral package. A business card is an essential part of any good marketing plan as well. For its size and cost, it’s probably the most powerful one. Designing your business cards in a very trendy fashion and making it stand out will help your card stay out of the trash bin after you the end of your discussion. Here are six hot tips to help you get started and design the business card your brand deserves.
Include The Important Information | Hot Business Card Ideas
Business cards are typically just 3.5″ x 2″, so you don’t have too much space to work with here. However, you can still get creative with the space even when working within this tiny canvas: start by defining the crucial information you want to include, which will usually be a name, phone number and email address, then create your design around presenting this information in a memorable way. Make sure that your contact details stand out. Make it as easy as possible for your potential clients to contact you.
Find Ways To Display What You Can Do | Hot Business Card Ideas
A business card is, admittedly, a very small canvas, but that shouldn’t stop you from creating something that shows off a little of what you can do. If you’re a web designer, for instance, you could include a snippet of CSS as one of your design elements. If what you do isn’t immediately apparent from your business name and can’t be represented visually, create a one-line slogan that will help potential clients remember what you have to offer, and include the slogan on your business card.
Reflect Your Brand | Hot Business Card Ideas
Your business card is one of your most effective marketing tools, so you will want to include your business logo or tagline that sets you apart. The same branding should be used on all your business documents, from your resume to your letterhead, to create a sense of unity. Include a logo, picture, colors or graphic image that you will use consistently on all of your marketing materials – start building your brand! This helps potential clients remember you and your business better.
Make Your Card Readable | Hot Business Card Ideas
The business card design itself must showcase both your contact information and brand elements on a very small piece of paper. Having a memorable, yet simple and easy to read business card design will present you as someone who is professional, savvy and tasteful — someone who is enjoyable to do business with. There’s no point in shoving in loads of information that’s too small for most people to read easily, so make your text big enough to be read without a magnifying glass. Be sure the font color stands out against the background as well. Light gray font on a white card makes it hard to distinguish letters and numbers.
Don’t Skimp On Paper Quality | Hot Business Card Ideas
Never forget that your business card is the most direct marketing tool that you have. You would never post a website with outdated information or sloppy graphics, so why would you give someone a card you’re not completely proud of? You want your cards to last, so material is vitally important. The few pennies extra you will spend on high quality paper stock and professional printing make a world of difference in its professionalism, durability and likelihood that someone will keep it!
Be Careful With Special Finishes | Hot Business Card Ideas
People write additional information on business cards all the time. For example, you might jot down a price quote, where you met the person, the document you’re supposed to email them, and so on. This is why you should laminate only one side of your card. This will keep your card strong and sturdy to maintain your professional look, but will allow you or your potential client to write on the back, which increases the odds of them keeping the card.