Hot Logo Design Tips | Top Five Biggest Logo Design Trends Of 2015 (So Far)
Hot Logo Design Tips | From the days of hand cut letterforms, through the rise of digital technology and into current day, logo design has been continually evolving, adapting and shape-shifting. While some design techniques are timeless, trends come and go. Logos that worked five years ago won’t necessarily appeal to customers today, which means you need to make sure you’re up to date with the latest and greatest trends in order to come up with a logo that really works!
Coming up with a logo that will grab attention of its intended audience for all the right reasons in a crowded marketplace can be a challenging task. Part of the challenge is looking current and modern without shortening your logo’s shelf-life. To help guide you through the design process, we reveal the hottest trends in branding, identity and logo design of the year. You don’t have to follow all of them, but you do need to be aware of them.
Simplicity | Hot Logo Design Tips
Keep it simple. That’s pretty solid advice for a lot of things, especially when it comes to business logo design. From Microsoft to Harvard University, many re-brands have appeared this year baring their bones and simplifying their logos. If you’re trying to grab the attention of your potential clients and remind current ones of your reach, a complex or cluttered logo isn’t going to do your company any favors. It’s important to have a balanced combination of simple and quirky — you want your logo to stand out, sure, but you don’t want your clients to have to sit and stare, analyzing the logo.
Versatility | Hot Logo Design Tips
This does not mean that your logo has to change every week, but it should be fairly flexible. In the digital age, where logos appear on different devices and various materials, you must design something that transcends paper. Your logo has to look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. If your logo looks stunning on posters, but horrible on your business card, it will never achieve popularity. Further more, if your logo is a slave to a particular color scheme, it cannot be called a good logo either — a logo should look just as good when it’s displayed in black and white, or a set of colors that are not part of the original or actual design.
Innovation | Hot Logo Design Tips
This is one of those oft-said but rarely followed tips. How does a logo rise to prominence as a representation of a brand? Simple! By being uniquely recognizable. The last thing you want from your logo is to have it mistaken for that of a competitor. So when designing your logo, it’s essential you keep it original. Look at what’s already out there in your market or your particular niche and find an opening for something new.
Colors | Hot Logo Design Tips
Colors have the power to affect feelings and emotions. Ideally, your color choice should be made with your target audience in mind. Consider the age, gender and cultural orientations of your ideal client, couple it with your artistic creativity, and you’ve got an effective color palette for your logo already! Keep in mind that bright and bold colors may grab someone’s attention, but could also seem brash; muted tones radiate elegance and style, but could be overlooked. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Consistency | Hot Logo Design Tips
Once you design your logo, use it everywhere you can – on your business cards, letterhead, stationery items, brochures, ads, your website and any other material representing your brand. This will help build your image, raise your company’s visibility and, ideally, lead to more business. It’s just as important to be patient and not rush any changes simply because you haven’t gotten the reception you initially hoped for. If the time has come to update your logo, look for elements that can be carried forward without changing the essence.
It’s Not That Hard | Hot Logo Design Tips
Creating a logo sounds simple, doesn’t it? It can be. Just remember to keep your target audience and the nature of your business in mind when you put it all together. How you “position” the logo should be appropriate for its intended audience and appealing to your ideal client. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.