Iconic Logo Design Advice | What Makes A Great Logo Design? (Spoiler Alert: It’s Not What You Think!)
Iconic Logo Design Advice | Have you ever been to a grocery store? Or watched television? Congratulations, you must know the importance of business logo design! When people think of a brand, the logo is usually the first thing that pops into mind. So then why is it so often treated as an afterthought? The moment you hear Nike, the swoosh is comes to your mind – it’s a symbol you’ll remember more vividly than any pair of shoes you ever bought, simply because logos are extremely powerful branding tools — for businesses both big and small.
Logos are important, sure, but how hard can it be to design one? Harder than you think! There’s more to building a brand’s visual identity than just placing a name in a square and calling it a day. Logo design needs to begin with a unique and outstanding idea or concept, backed up with some Jedi-like vector skills to bring it to life. In this article you’ll find some design and technical tips to help you get started and keep you on the right track.
Understand The Brand | Iconic Logo Design Advice
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must appeal to your target audience and grab their attention, so you must keep your ideal clients in mind when designing your logo. Write down what you think about your brand; maybe even create a mood board with imagery that reminds you of the brand’s ideology. Decide what you want your logo to say about your business. Does it have a distinct personality; is it serious or laid back? What makes it unique in relation to your competition?
Don’t Cop Out With Clip Art Or Stock Images | Iconic Logo Design Advice
Your logo can’t express the true nature of your brand if you use designs that have already been widely circulated. Even if you know exactly what image you want to include in your logo, it has to be an original and fully custom design. A logo is what helps distinguish a brand from its competitors, so it’s critical that the image stands out from the rest — something many business owners struggle with. In many cases, imitation is the best form of flattery — with logo design, this is not the case.
Versatility Is Vital | Iconic Logo Design Advice
Logos must be easy to print on any material and in any size. It must be reproduced easily in both colour and black and white and must be scalable. In the digital age, where logos will appear on various devices and across social media, you have to come up with something that transcends paper. It must look just as good on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size.
Don’t Be Trendy | Iconic Logo Design Advice
Finding a logo that will still be relevant in a matter of years seems to be a bit more of a challenge. Skip being trendy and instead maintain focus on your brand messaging and values. Ask yourself ‘will your logo still work five years from now?’ Or 10? Or 20? While you can slightly adapt your logo to evolving trends, you want the core design to be timeless, just like your business.
Watch Your Colors | Iconic Logo Design Advice
One thing you have to be careful of as you explore color options is cost. Using two basic colors in your logo will keep printing costs low and keep the overall look and feel simple. From business cards to apparel, you’ll print your logo on a lot of items. The more colors in the logo, the more expensive it is to print. Your five-color logo may look stunning, but once it comes time to print it on stationery, the price won’t be so appealing.
Make The Logo Readable | Iconic Logo Design Advice
Some logos are made of just the company name, without any symbols or images. If you decide to do this, the font you use better be out of this world. Also try not to use fonts that are too funky or illustrative. They’re fun, sure, but they can seriously affect the legibility of your logo and are really more for use in headlines, posters and other media. The goal of having a logo is to make your company or product name stick in the client’s mind, after all. And that can only happen if they can actually read it, easily, without squinting.
Hire A Designer | Iconic Logo Design Advice
Unless you can swear by your graphic design abilities, hiring someone to bring your creative idea to life is a must. Designers can make sure all the little details are taken care of, like checking that your logo looks good whether enlarged or scaled down to half an inch. Find a designer that’s familiar with your industry and with your competition. If the cost still seems too much, remember that a good logo should last at least 10 years. If you look at the amortization of that cost over a 10-year period, it doesn’t seem so bad.