Iconic Logo Design | Is Your Logo Helping Or Hurting Your Company? Tips For Creating Iconic Logos
Iconic Logo Design | Logo design has become quite an art and skill over the years and it takes a lot of good techniques to master it. Before you create one, you must understand what a logo is, what it stands for, and what it is supposed to do. A logo is not just a simple graphic – it conveys a company’s commercial brand through the use of shape, fonts, and color. The first step in creating a logo is not design; the first step is thinking about what you want it to convey. You want to design a logo that communicates the brand image that matches the expectations of your clients.
There’s more to creating a brand’s visual identity than just placing a name in a random shape and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can affect a client’s brand perception, purchase decisions and overall attitude toward a product. Designing the perfect logo that people will remember requires a number of steps. Below you will find top tips for creating that perfect logo that stands for your company, brand, and beliefs.
A Logo Must Be Simple | Iconic Logo Design
Keep it simple. A frequent mistake made by new designers is to over-complicate, or over-design. Simplicity is a good thing and when in comes to design, less is definitely more. A simple logo design enables easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn. On the other hand, a complex logo can be difficult to reproduce and more importantly, difficult to remember.
A Logo Must Be Memorable | Iconic Logo Design
Following closely behind the principle of simplicity is that of memorability. A well-dedigned logo should be memorable and this is accomplished by having a simple yet appropriate logo. Your logo design is a visual representation of what you and your business stand for. The logo will often only get a quick look, so it has to make the best impression, and do it quickly.
A Logo Must Be Enduring | Iconic Logo Design
An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be relevant in 10, 20, even 50 years time. That’s the mark of a good design. A modern and trendy logo is fun to design, but it may soon go out of style. The design basis for an effective logo should be timeless elegance, so it will look right no matter how many years have passed or how many changes the company sees as it matures.
A Logo Must Be Versatile | Iconic Logo Design
It’s crucial to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. Your logo should work as well on a business card as on the side of a truck. A good logo is scalable, easy to reproduce, memorable and distinctive. It will shine in newspaper grayscale and on a dark or light background. Making sure a logo looks right in any circumstance is a large part of the design process that will save time and trouble over the long term.
A Logo Must Be Appropriate | Iconic Logo Design
How you position the logo should be appropriate for its intended purpose. When you’re designing a logo, think about the appropriateness of the symbol or typefaces you use: for example, a skull and crossbones will not work for a wedding planning business. A child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
A Logo Must Be Unique | Iconic Logo Design
A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest — something many brands struggle with. In many cases, imitation is the best form of flattery — with logo design, this is not the case. The idea here is to be different than your competitors. To stand out in a cluttered marketplace. To have a logo that’s better than theirs. Or, at the very least – different. Creating a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s important to think creatively.