Iconic Logos | Eight Secrets to Make Your Logo Pop
Iconic Logos | One of the most important foundations of your brand identity is also deceptively small: your logo. Without a good logo design, your brand image can fall flat really quickly. Your logo should be able to communicate what’s best, and most unique about you, so take some time to decide on the design, colors, and icons that best convey what you’re all about.
A professional-looking company logo is a simple way to help build brand credibility, and make your business stand out from the crowd. No matter the size, or scale of your business, a simple, and creative logo strategically placed throughout all of your marketing materials can reassure even the most skeptical buyers. Are you designing a visual representation of your company? Consider the following top eight tips for a great logo design.
K.I.S.S. | Iconic Logos
You’ve probably heard of the K.I.S.S. method: Keep It Simple, Stupid. This is a great mantra to repeat while designing logos. A graphic, legible logo is visually compelling, and conveys your brand most clearly. Choose an icon, fonts, and colors that reflect what you’re best at, or your takeaway characteristic. A simple image with legible, clean text is much easier to remember and recognize, and will not be easily confused with the abundance of existing logos.
Think About Size | Iconic Logos
Is your logo still recognizable if it’s scaled down, or blown up to billboard size? Make sure your logo works at different sizes, so that you can use it in a variety of ways. When printing your logo on small printed pieces, like business cards or tags, think about removing the tag line – and for really small applications, make an extremely pared down version by featuring just one key component to keep it legible. Being prepared up front for situations like these will save a lot of potential redesign issues later on.
Think About Your Audience | Iconic Logos
Keep in mind that your logo should appeal to your clients, and should be designed with them in mind. You may be the most conservative person on the planet, but if you’re trying to market to the hip-hop crowd, your taste is probably different than theirs. Trendy designs, or cutting edge graphics might create an attention-grabbing logo, but what if your target audience is an older crowd? Think about whom you are trying to attract with your logo. Keep in mind that you are most likely targeting an average Joe, not necessarily people with an eye for art.
Create Variations | Iconic Logos
Different versions of your logo should be applied in different situations. A well-designed logo should look good whether in a single color, gray scale, or mixed colors and tones. Regardless of color, a logo’s identity should shine. Keep the logo design consistent, while adapting the colors, tag lines, or fonts until you find the perfect match.
Avoid The Trends | Iconic Logos
You don’t want a design so cutting edge that’s dated in six months. An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years? One of the most important hallmarks of a good logo is timelessness, not trendiness.
Deliver An Immediate Association | Iconic Logos
Your new logo will probably not have the luxury of being in your target audience’s eye for a lot of time. In fact, you probably have a few seconds to catch the viewers attention. Your audience should immediately associate your logo with your company, service, or your product. Take the Apple logo: rainbow, silver or polka-dot, that logo is unmistakable. Can your target audience associate your brand to your logo that quickly?
Strive To Be Different | Iconic Logos
The idea of your own logo is just that – your own logo. Even though it can be helpful to look at logos that your competition is using, or even people in the same industry, this should never be used as a guide to designing your logo. Possible copyright or trademark infringement aside, clients shouldn’t get confused, and mistake your logo for a competitor’s instead.
Ensure Relevance | Iconic Logos
Although your logo should be creative and eye-catching, it shouldn’t be a design that has nothing to do with your service, or your product. How you position the logo should be appropriate for its targeted audience. For example, a child-like font, and color scheme would be appropriate for a children’s toy store logo, not so much for a law firm.