Important Marketing Tips | The No-Nonsense Guide To Marketing Your Photography Business
Important Marketing Tips | Everyone knows that in order to succeed in photography industry, you have to market yourself and, hopefully, get clients to hire you. But it doesn’t happen magically, or automatically. Marketing a photography business can feel incredibly complicated at first. However, there are many poor marketing tactics out there that aren’t worth doing at all, so once you weed those options out of the mix, marketing a photography business gets a whole lot more interesting and easier.
When working professionally as a photographer, taking pictures can seem like the easiest part of the process. It’s the business side of things that photographers often find overwhelming. Are you new to photography and trying to figure out how to get your first legitimate clients through the door? Or, have you been in business for many years and are now considering marketing for the first time ever? Whether you’ve just hit the market or simply want to expand your client base, there’s a chance that there’s something new in here that could boost your business. Here are some of the best ways to get some marketing mileage when you’ve got zero budget for marketing.
Create A Blog And Update It Often | Important Marketing Tips
Google likes websites that have fresh content on a regular basis. Blog the pictures you take, blog about things that appeal to your ideal client, and feature other business owners that target and cater to similar ideal clients as you. A blog is your space to communicate you! Write about humorous situations you had during assignments, post about your recent work, and share anecdotes from your personal life. It’s also extremely valuable to blog about things that your clients want to know as well. For example, wedding photographers may want to put out a series on their blog with tips for newlyweds for having better wedding photography, whereas portrait photographers may share tips about what to wear to a session.
Create A Fan Page On Facebook For All Of Your Satisfied Clients To Join | Important Marketing Tips
From its beginnings as a glorified pick-up network for college kids, Facebook has grew into a massive, and more importantly free online marketing tool which is ideal for visual-based businesses like photography. Here, you can share updates on promotions and receive real world reviews from clients. Be sure to include examples of your work in the image galleries and to regularly post images of the jobs that you’ve been working on to give your potential clients an impression of the type of work you do, your style, and what your capabilities are.
Referral Gifts For Clients | Important Marketing Tips
This may sound like the oldest trick in the book, but it still works. Rewards like print credits make for win-win situations. Past clients are a great source of referrals, and what better way to thank them and encourage referrals than by offering a reward? You’ll want to offer clients something of value, something such as a service or product that doesn’t cost you too much but has a high perceived value.
Network With Other Professionals | Important Marketing Tips
Get involved with other professionals in your local area. You’d be surprised how loyal business owners can be towards each other when you really hit if off. To get the most out of your networking relationships, it’s critical that you find people and businesses to network with that share the same ideal client as you, but aren’t direct competition. That way, when those business owners recommend your photography to their clients, your business will be more likely to appeal to them since your businesses attract the same kind of clients. Take your camera everywhere. It is an easy way to start a conversation. And always have your business cards ready!
SEO Your Blog And Website To Be Found Online | Important Marketing Tips
If you come up on specific photography searches for your area, potential clients will find you. If you have a blog, that’s a great place to get started with search engine optimization. In a nutshell, SEO is simply giving search engines clues as to your location and the types of products and services you offer. Use “ALT tags” on your images, and keywords throughout your website. Make sure to use the keywords you want to rank for in the photos, not just the copy of your website.