Important Photography Website Elements | Stop, Look, Click! Simple Tips For Designing A Photography Website That Converts Visitors Into Clients
Important Photography Website Elements | One of the most important things vital for the success of your photography business is a website. Your website is your virtual storefront. Not only is it a great way to showcase your work, but it can be a powerful marketing tool that grows your client base. However, there are almost one million photography websites online right now, which could pose a real problem for your business, especially if you’re just starting out. The good news is that a vast majority of those photography websites, if you’ll pardon my French, suck!
Setting up a website for your business is vitally important, but keep in mind that not all websites are created equal. In order to grab a potential client’s attention, you need to pay as much attention to the design of your website as you would to the photos and other content. Gone are the days when you could set up a portfolio website and let it sit idle for a few years. If you’re not staying on top of the latest trends and using the latest technology, you will soon find yourself falling behind your competitors. So, what are the most important elements that will not only impress your visitors, but also turn them into paying clients? Read on to find out!
Deliberate Selection Of Your Best Works Is Critical | Important Photography Website Elements
This might sound like a forehead-slapping common sense, but you’d be amazed just how many photographers out there miss the mark on this one! Your photos are definitely the most important element and they’re absolutely vital for the success of your website. They will help your visitors get a better sense of your style and creative vision, as well as your skills and area of specialization, which is why we advise our clients not to upload absolutely every photo they ever took when we set up a website for them. Instead, we advise them to go through all of their photos and choose the best examples. Your website shouldn’t be mistaken for cloud storage!
Declutter Your Website | Important Photography Website Elements
One of the most common mistakes photographers make while trying to come up with a website that stands out is cluttering the design with unnecessary elements. Sure, having a unique website is important, but setting up a flashy website could end up overshadowing your work. Successful photographers have figured out the value of simplicity, of focusing on the essentials and removing the superfluous. So, before adding an element, think about the value it brings to the table and get rid of anything that doesn’t improve the effectiveness of your website.
This is especially important when it comes to your navigation bar. People got used to seeing certain things on each website they visit, and the navigation bar with links to the most important pages at the top of each page is definitely one of those things. Keep in mind that you’ll want to keep the number of links down to the bare minimum and feature only the most important ones, because your visitors might feel overwhelmed when facing too many options. You can always tuck away the less important links in the secondary navigation, or a sidebar of the appropriate page.
Make Your Contact Details Accessible | Important Photography Website Elements
So, a visitor has stumbled upon your website, finished viewing your work and now they want to hire you. Your website needs to make contacting you effortless, which also might sound obvious, but way too many photographers out there bury their contact details several clicks deep, or completely overlook them. Include your phone number and your email address in the footer of each page so your visitors can reach out to you the moment they decide to hire you. You’ll also want to set up a separate contact page with all the other details your visitors might find interesting.
Let Your Personality Shine | Important Photography Website Elements
Photographers hold a great deal of trust, and you can start building that trust from the moment a potential client lands on your website. Start with your About page – don’t randomly list your achievements; instead, share bits and pieces about yourself and your personal life. This way, your visitors will get to know you a bit better, which will make them more likely to reach out to in the first place.
Calls To Action Can Make Or Break Your Website | Important Photography Website Elements
You’re setting up a website to showcase your work, sure, but you probably have other goals in mind as well, whether you want to book more clients or grow the number of newsletter subscribers. Don’t leave it up to your visitors to figure out what you want them to do – tell them! Calls to action are buttons, links, or text telling visitors what to do next. Book Now, Subscribe, Contact Us, Follow Us On Twitter, are just a few examples of calls to action commonly seen on photography websites.
Don’t clutter your pages with too many calls to action, though, because too many competing calls to action will only confuse your visitors. Another thing to keep in mind is the actual design of the calls to action – you need to make them stand out, grab the visitor’s attention, and make them want to click on it. You can do that by giving each call to action plenty of space, but also by using color – just make sure you’re not using that color for any other element on the page.