Important Website Tips | 5 Things You Must Address With Your Small Business Website
Important Website Tips | If you don’t have a professionally designed website for your small business, you are not alone. However, you are in grave danger to fall further behind your competition. The internet has drastically changed the way we approach marketing, and designing an appealing website is the first step towards using the internet to your advantage. It’s incredibly vital that your website showcases your company’s products, and values. Yet, many small business owners struggle with the seemingly daunting task of running their website. There always seems to be so much to do, yet no time to do it all (something we know all too well).
Your website is the most crucial element of your small business, particularly for e-commerce businesses that sell products or services only online, but even brick-and-mortar stores can benefit from a website that showcases their products, and helps clients find their locations. For small businesses especially, your website is your storefront, your calling card, your pick-up line. Here are some tips to keep in mind when designing an eye-catching, user-friendly, and appealing website for your small business.
Showcase Your Value Statement | Important Website Tips
One of the first elements of your website that visitors should see is your value statement. Why is your business better than its competitors? Lower prices? Higher quality? Are you offering unbeatable discounts? Make sure that you visibly showcase your products or services on your homepage. You have only a few seconds to make a first impression, and you should make sure that the impression you leave is a great one.
Content | Important Website Tips
Your typical small business website will consist of several pages. Things like Contact page, About Us, and sitemap pages are quite essential, and most will suit to their own needs. You’re basically telling people what your company is about through content. All the search engines scan a website’s content now – almost ignoring things like meta tags. The more content you have on your website, the more the search engines have to scan – but there is more to it then that: your visitors like content too. If you want a positive response from people who visit your website, make sure that the content of it is high-quality. When you offer quality information on your website, more people will return to check for updates.
Design | Important Website Tips
Your website conveys your brand. If you use an off-the-shelf template, and your website looks like thousands of other sites on the Internet, you’ll miss a chance to leave a unique impression. Grab a friend, or a co-worker, to come and give you a hand with the choice of colors that you’ve made on your website. It’s much easier to know whether a website is comfortable for reading and browsing when someone pitches in a second opinion. Consider the impression you want to leave, and the message that you want to convey to your existing and potential clients.
Logo | Important Website Tips
Make sure you have a professionally designed logo. A logo created from clip-art or a template won’t be unique and will make a poor impression. Even worse, it may expose you to substantial legal risk. It is typically the standard to place your websites logo in either the center of the header, or in the top left corner. Placing it in any other place is going to distract, or confuse your visitors, so stick to practices that work! Also, remember to link the logo back to your homepage, so the visitors can find their way back to the landing page at any time.
Search Engine Optimization | Important Website Tips
Whether or not you choose to optimize your website for search engines should depend on how much your company will benefit from increased website traffic. It’s never advised that you try to optimize your website without professional help. Search engine optimization is a highly specialized field, and needs a substantial investment of time to learn. But SEO campaigns can provide great advantage to small businesses and as a result, should not be ignored. Making sure that every element and every page of your website is search engine friendly will make a big difference in your search rank. Remember to use keywords on your page titles, categories, meta tags, and links. Use HTML coding in your posts to allow search engine robots to pick up your pages.