Impressive Business Stationery | Make A Killer First Impression! Expert Tips For Designing Stunning Stationery

Impressive Business Stationery | Make A Killer First Impres...

Impressive Business Stationery | When was the last time you updated your stationery designs? You might think that business stationery such as letterheads, business cards and compliment slips are no longer important for the success of your business, but by reevaluating their use and freshening up their design you’ll be able to save money and impress clients down the road. Your stationery is not only the first impression of your business, but your logo and brand colors usually become the identifying elements that clients remember you by. Despite the popularity of email, custom stationery items are still essential in order to leave a good first impression.

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Your correspondence is a representation of your business and it can make either a negative or positive first impression. Most stationery items nowadays are relatively plain and dull, with some combination of logo, tagline and contact information spread across the top of the sheet. These stationery items work, but if you want to truly impress your clients you’ll have to be a bit more creative. So here are a few tips that will help you make your stationery look nothing short of stunning.

Pick Impressive Paper | Impressive Business Stationery

It’s important to use only the most premium paper or highest quality stock for your professional communication. When the time comes to print your business stationery, your budget will probably affect the choice of paper but there are options affordable for every budget. As long as it’s thick and the texture is luxurious, you will definitely leave the right impression on potential clients. If you use a special type of paper for your business cards, you may want to think about using the same stock for all of your printed materials. Using matching stock adds consistency to your overall company image and effectively builds your brand.

Impressive Business Stationery | Make A Killer First Impres...

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Embellish Your Letter With A Logo | Impressive Business Stationery

Branding is one of the most critical parts of business, particularly in today’s highly visual and perpetually connected world. A memorable brand will bring your business to mind the moment that clients see it. Since your logo is the face of your business, it’s absolutely necessary to use it on your stationery items. Professional stationery portrays a sense of reliability to clients and business partners. A high quality logo matched with a clear message helps them feel they can trust your business to meet their needs and deliver on promises. By including a company logo on all your professional correspondences, you will also further aid brand awareness.

Stationery Represents Your Business | Impressive Business Stationery

Business stationery offers a form of direct representation for your business. In this case, any communication or exchange of stationery items should convey your business in a professional and credible manner, and the quality of which will uphold this representation. For example, someone in the financial industry should choose stationery items that have a simple and professional look, while an artist would benefit from something a little more creative and unique.

Choosing The Right Fonts | Impressive Business Stationery

Font is another crucial consideration in the design of business stationery. It is best to stick to a maximum of two fonts, making sure they are not too ornate as this will make them hard to read. Selecting font styles and colors that are easy to read is a necessity. Text should be organized in an easy-to-read layout and aligned left to right. A larger size font should be used for the company name and the contact details should be printed in a smaller font.

RELATED: Effective Stationery Tips | Is Your Business Stationery Doing Its Job? Tips to Evaluate Your Visual Identity

Impressive Business Stationery | Make A Killer First Impres...

Color Is Vital | Impressive Business Stationery

If your business logo is usually black and white, printing your stationery in black ink only may fit your brand just fine. Otherwise, use color to grab attention and boost your brand identity. Color is always a powerful tool with stationery and other marketing materials – it attracts attention and makes the read all that bit more interesting! Think carefully about your branding colors, and how you can use them when creating the individual stationery designs. Not only can it emphasize an important section, but it can also convey particular ideas and emotions, create associations and of course reinforce branding.

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Don’t Forget Your Contact Information | Impressive Business Stationery

Consider the actions most people will take after reading your letter? How will they get in touch with you? Will they send you a letter back? As obvious as it sounds, make sure you always include contact details on your custom stationery items, and keep in mind that you will have to choose the most appropriate and important contact details for every item. Don’t print a fax number until you’ve seen how many faxes you actually got last year. If the number is small then consider replacing this with information about your social media profiles, like your Twitter handle for example.

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