Impressive Photography Logos | Standing Out Matters More Than You Think! 5 Secrets Of Successful Photography Logos
Impressive Photography Logos | In an age where everyone must have a website to market their product, service or the company behind it, the demand for a memorable logo has never been higher. Photography is a highly saturated and incredibly competitive industry, and there are many great photographers out there with comparable levels of work. This is when branding comes into the picture to help give you the advantage over your competitors. In non-visual industries, logo is often what clients first identify with in a brand. In the photography industry it plays second fiddle to your work, but it’s still a critical visual cue and tie-together for your clients.
Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can affect a potential client’s brand perception, purchase decisions and overall attitude toward a product. More examples of logo design are out there than ever before, and with that comes the challenge of being different. How do you create something original that stands out in a crowd of identities? And how can you come up with something quickly while maintaining quality? Thought and planning are a huge part of effective logo design: preparation is key, so keep the following tips in mind during your planning and throughout the process.
Understand You Audience | Impressive Photography Logos
Yes, a logo is an image, but it’s also a visual representation of a brand. The logo must appeal to a specific audience and when designing yours, you must keep this in mind. The logo design should above everything entertain and engage your potential clients. How you position the logo should be appropriate for its target audience. For example, a child-like font and color scheme would work great for a logo for a newborn photography business, but not so much for a stock photographer.
Be Unique | Impressive Photography Logos
A logo is what helps distinguish a brand from its competitors, so it’s crucial that the image stands out from the rest — something many brands struggle with. Your logo has to work on the long run, and pass the test of time. Every few years or so, some new fads come along in logo design. We love to study design trends and you may even hear us suggesting jumping onto a few bandwagons to keep up with the times, but keep in mind that your logo should have a unique and memorable design in order to stand out from the crowd. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing at the moment?
Keep It Reproducible | Impressive Photography Logos
It’s crucially important that logos are designed with versatility in mind. As the main symbol of a company’s corporate identity, the logo acts as the backbone of your visual brand. This means it must be reproducible using a huge variety of formats and processes while maintaining the integrity of the logo as it is utilized. Clean, crisp lines with very limited colors are almost always more effective than an illustration or complex 3D design. If you can’t explain why you used an element that’s part of your logo design, the chances are you need to get rid of it from the overall piece. When your logo design is at its simplest, it’s probably at its strongest.
Color Matters | Impressive Photography Logos
Interpretations of color may vary depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target audience. Take the time to pick the right colors — they play a big role in the way your brand is perceived. For example, blue represents authority, dependability, and responsibility. This is why blue is so often found in life insurance and investment firm branding. If you decide to use more than one color, make sure the final design doesn’t look busy and confusing. Remember, you want the logo to look good when viewed with or without color added.
Fonts To Use In A Logo | Impressive Photography Logos
If you are using Comic Sans, Times New Roman, or Arial, chances are you are using the wrong font. Find a font that is simple, yet memorable, a font that makes your brand appear unique and that stands out from the rest for all the right reasons. Fonts come in all shapes and sizes that resonate differently with strength, class and style, movement and forward thinking. It’s not about just looking pretty: matching the qualities of the font to the nature of the brand is what counts here. If you decide to use two fonts for contrast, choose two from the same family. Fonts that vary too much may evoke competing emotions in those viewing the logo.