Inexpensive Marketing Ideas | Get More Bang For Your Buck! 5 Essential Marketing Tips For The Budget-Conscious Photographer
Inexpensive Marketing Ideas | If the mere mention of the word “marketing” sends shivers down your spine, you’re just like majority of photographers when they’re starting out. The truth of the matter is that many photographers just like you believe that they need to spend thousands of dollars in order to stand out in today’s saturated market, or slave over marketing until they’re too exhausted to hold their camera. However, marketing isn’t synonymous with “expensive,” or “exhausting.” In fact, there are many things you can do on the fly between gigs, most of which won’t cost you a dime.
Thanks to the world wide web, there are more marketing tactics and tools than ever before, which can pose another challenge for the modern photographer: which tactics work, and which ones don’t? Which ones work faster? How many should you implement into your daily routine? These, and many other questions can be enough to overwhelm even the most determined photographer, so to help you fight your way through all the questions and set up a marketing strategy that will work for you, we gathered some of the most effective, yet surprisingly affordable marketing tips. Read on and find out everything you need to know in order to get yourself booked solid!
Blog Your Way Out Of A Slow Season | Inexpensive Marketing Ideas
Setting up a blog on your website will do more good for your business than you might think. As we mentioned in our previous post, it can do wonders for your search engine rankings if you’re smart about the topics you choose to blog about and pay attention to your target keywords. However, it’s not just the keywords that search engines pay attention to. Another vitally important SEO factor a blog will sort out is the update frequency. The more often you update your website, the better rankings you’ll get, so set up a blogging schedule and stick to it. Now, you don’t have to blog each day, but try to blog at least once a week.
Don’t blog about things just to be able to use your target keywords; instead, you will want to blog about topics that will appeal to your ideal client. In other words, don’t write for search engines – write for your target audience, because it’s potential clients that will end up hiring you, not the search engines. Share tips and tricks, informative and entertaining content, and you’ll start seeing your reputation (as well as your business!) grow.
Rock Your Social Media | Inexpensive Marketing Ideas
Once you set up a blog on your website, you’ll have a much easier job tacking social media. And in this day and age, you’ll definitely want to tackle social media – even the world’s biggest brands are utilizing the power of social media to reach their potential clients, and your photography business shouldn’t be an exception. Keep in mind, though, that it’s called social media for a reason and find a way to join the ongoing conversation and engage your potential clients. Don’t bombard them with generic sales messages, but try to bring value with your presence instead, and your audience will thank you!
If you haven’t already, set up accounts on 2-3 major networks and work your way up. Figure out which networks are most likely to attract your ideal client; after all, there’s no point in building a presence on a network your potential clients never heard of. Starting small, instead of going in head-first and setting up accounts on every possible social network will help ensure you don’t spread yourself too thin, and make your efforts that much more focused and effective.
Partner Up! | Inexpensive Marketing Ideas
You’re not the only one that can market your services and products – other business owners can do that as well! You’d be amazed just how loyal to each other business owners can be, so if you’re serious about your photography business, you’ll want to consider approaching other business owners that are targeting the same audience but are providing non-competing services. For example, if you’re a wedding photographer, you can include a list of preferred vendors in your welcome package such as florists, wedding organizers, caterers, and so on. And once they realize the referrals they’re getting from you, they’ll make sure they return the favor.
Offer Referral Bonuses To Your Clients | Inexpensive Marketing Ideas
Everyone loves free stuff, there’s no denying that, and a savvy business owner can use that. For example, offer referral rewards to your clients for each new client they bring in through the door. The trick is to offer something that has high perceived value, but doesn’t cost you too much, like a couple of free prints, a discount, or something along those lines. Even though quite a few satisfied clients will gladly refer you to their friends, you can get even more out of word of mouth advertising if you offer an incentive.
Don’t Be Afraid To Switch Things Up | Inexpensive Marketing Ideas
Just because a marketing tact is working for a competitor, it doesn’t mean you will get the same results. Let’s face it, there are countless tools you can use to engage your target audience, and what it comes down to in many case is trial and error. Keep a close eye on the results of each marketing effort, and don’t be afraid to give up on a tactic the moment it stops being effective, or at least tweak it too boost the results.