Innovative Logo Design Tips | Starting A Business? 6 Simple Steps To Designing A Compelling Logo
Innovative Logo Design Tips | If someone asked you to draw the McDonald’s logo, you’d have no issues sketching the iconic golden arches. McDonald’s and other established corporations like Coca-Cola and Apple have timeless, instantly recognizable logos, but it’s not just the big guys that reap the rewards of a professionally designed logo. An effective logo can build loyalty between your business and your clients, reinforce a brand identity, and provide the professional look of an established enterprise even to small startups.
Business owners love logos. And why not? A professionally designed business logo shouts to the world that you’ve arrived and are ready for doing some serious business. More logo designs are out there than ever before, and with that comes the challenge of being different and standing out. How do you design something original that stands out in a vast sea of identities? In today’s article, we’ll first look at the basic principles of designing a good logo and share some expert tips for finessing your process. Let’s dive right in!
Be Unique And Clever | Innovative Logo Design Tips
In many cases, imitation is the best form of flattery — when it comes to logo design, however, this is not the case. A logo is what helps distinguish a brand from its competitors, so it’s crucial that the image stands out from the rest — something many small business owners struggle with. Look at the logos of other businesses in your particular niche. Do your competitors use solid, conservative images, or flashy graphics and bold fonts? Think about how you want to differentiate your logo from those of your competition.
Focus On Your Message | Innovative Logo Design Tips
Decide what you want your logo to communicate about your business and your brand. Does it have a distinct personality – is it serious or lighthearted? Before you begin sketching, learning how to create a logo, or even approaching a designer, you need to clearly define the message you want your logo to communicate first. Try writing a one-sentence image and mission statement to help focus your efforts. Stay true to this statement throughout the design process.
A Logo Must Be Simple | Innovative Logo Design Tips
A simple logo enables easy recognition and makes the logo versatile and memorable. It’s vitally important to have a balanced combination of simple and quirky — you want your logo to stand out and be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. Effective logos feature something unexpected or unique without being overdrawn. Remember, the chances of you having an ineffective logo increase every time you try to add some requirement to what it must achieve. Simple is better.
Make It Clean And Functional | Innovative Logo Design Tips
In the digital age, where logos oftentimes appear on multiple devices and across various materials, you must design something that goes beyond paper. There are so many ways a logo can end up being used, if you don’t know what you don’t know about how logos work, “designing” your business logo shouldn’t be your first DIY design project. At the end of the day, your logo should work as well on a business card as on the side of a truck. A good logo is scalable, easy to print, memorable and unique.
Make The Logo Readable | Innovative Logo Design Tips
The goal of designing a logo is to make your company or product name stick in the client’s mind. That can only happen if they can actually read it, easily and without squinting. Consider the words that you’re conveying – if they’re unusual then a simple font might be the best idea; if they’re common words then you can usually be more creative as they’re easier to recognize. When everything else fails: Turn to your friend Helvetica, a simple font that has been used by many popular brands with great results.
Don’t Use Clip Art | Innovative Logo Design Tips
Although, this shouldn’t have to be said, it happens more often than you think. A designer sees an idea that he or she likes, does a quick mirror, color swap or change the wording, and then calls the idea custom and unique. Not only is this unethical, illegal and downright wrong, but you’re also going to get caught sooner or later. Do not use stock or clip art for your logo either. However tempting it may be, clip art can be copied too easily. Not only will original art make a more impressive statement about your business, but it’ll set your business apart from others.