Innovative Marketing Collateral Ideas | Six Ways To Spice Up Your Marketing Collateral And Quickly Engage Potential Clients
Innovative Marketing Collateral Ideas | Today’s budget-conscious business owners often ask why they should spend money on printed marketing collateral when they’ve already invested in a brand new website. The answer is, because it helps to grow your business. At the end of the day, your clients are a tactile group, and no matter the type of business you’re running, or the product you’re providing, printed marketing items will play an important role in creating, sustaining and growing a solid client base.
The benefits of printed marketing collateral are endless; it gives you an opportunity to engage with your target audience on a tangible level and allows your potential clients to instantly get a sense of your business’s style. Simply put, effective marketing collateral can be the difference between a near-sale and a dedicated client for life. Here are our favorite tips for designing market collateral or revising the content you already have so that it performs better.
Ensure Brand Consistency | Innovative Marketing Collateral Ideas
Marketing materials are basically your portable salespeople. They ride along in cars, purses, briefcases and so on to be referenced and shared with people along their travels. Each time they get pulled out they represent your brand and business. Trust is built through relationships; this trust translates to brand loyalty and awareness, which is why it’s vitally important that whatever channel you use, and there could be multiple channels, that your brand is constantly projecting a consistent message to consumers.
Keep a folder with all your marketing collateral items and branding elements, so it’s easier for you to build on past projects rather than re-create the wheel every time. A style guide is another great way of sorting out the different elements that make up your collateral. It enables you to outline your theme elements, which includes your logo and any key graphics, your fronts, key phrases and brand-oriented words.
Use Imagery To Draw In Your Readers | Innovative Marketing Collateral Ideas
Imagery can help dictate the flow of your content, and keep the attention of your audience on your materials. However, there is a particular balance of graphics that needs to be observed in order to effectively do this. By using immersive images, and clear, concise and compelling text, the reader will be drawn into a profitable sale without feeling overwhelmed. The imagery should tell a story and suggest a response, with confidence, supporting the company-customer relationship.
Integrate Physical With Digital Collateral | Innovative Marketing Collateral Ideas
Entrepreneurs tend to forget that it can be a good idea to blur the line between physical and digital marketing collateral. Things like web addresses and QR codes featured on physical media can help clients access your business’s digital side, which in turn gives them another chance to purchase from you. For example, you know getting clients on the phone is a great way to address concerns and turn a “no” into a “yes,” so offer an incentive for scanning your phone number right from your brochure to connect with potential customers and turn them into long-term, loyal brand champions.
Understand Your Clients And Speak To Each One Directly | Innovative Marketing Collateral Ideas
Know who they are and what they want. What questions will this piece answer? Communicate the problems you are solving. Research indicates (and our experience confirms) that potential clients respond to content that discusses their challenges and pains — not necessarily your product. These themes should be the basis not only for your product literature—but your entire content strategy.
Include A Call To Action | Innovative Marketing Collateral Ideas
Make it clear what you want the reader to do next, how to respond and when. Make it easy to find that information and give the impression you’re accessible and waiting for their response. Remember, it’s a persuasive sales piece after all. Consider also asking potential clients to “like” or “follow” you on your Facebook, Twitter, Instagram, and other social networks; then, reward them with a reward such as a discount coupon, special access to useful features, or some other desirable offer that motivates response.
Keep It Simple | Innovative Marketing Collateral Ideas
I’m sure you’ve heard this from many people, but just to reinforce – simplicity never fails. In other words, when in doubt – subtract. That’s the best design advice you’ll ever gotten. Don’t let it get too cluttered. Giving elements breathing room makes a world of difference, but don’t forget that spacing in between the lines is also very important. Not too much, but not too tight either.