Insider Logo Design Tips | Do’s And Don’ts Of Logo Design: 6 Solid Logo Design Tips For Beginners

Insider Logo Design Tips | Do's And Don'ts Of Logo Design

Insider Logo Design Tips | Are you trying to build a brand for your small business? A lot goes into the process, but one thing is certain: you will want a powerful logo. Open up your fridge, flip through a magazine, browse the Internet, and there they are! We live in a society painted with brand logos. Even kids who can’t yet tie their own shoelaces remember many logos or are able to figure out what a business is offering just by looking at its logo.

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In an age when everyone must have a website to promote and sell their product, service or the company behind it, the demand for an effective logo has never been higher. A well-designed logo will build loyalty between your business and your clients, reinforce your brand identity, and provide the professional look of a successful enterprise. Here are a few quick rules to keep you going in the right direction when designing a logo for your business.

Reinforce The Nature Of Your Brand | Insider Logo Design Tips

The logo must reach a specific audience and when designing, you have to keep this in mind. The first step in designing a logo is not the design; the first step is thinking about what your business logo want to communicate. You want to end up with a logo that conveys a brand image that matches the expectations of your target audience. Try writing a one-sentence mission statement to help focus your efforts, and try to stay true to this statement while designing your logo. By making your logo relevant to your business, it will be much more likely to appeal to the right audience.

Insider Logo Design Tips | Do's And Don'ts Of Logo Design

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Make Sure It’s Versatile | Insider Logo Design Tips

Versatility can go a long way in making a logo design popular. If your logo looks stunning on a computer screen, but horrible when printed on stationery items such as business cards, you’ve got a real problem on your hands. To ensure versatility when designing your basic logo idea, start simply. Design it in solid black. Then when you have the basic structure and feel, you can then move onto adding other details such as color. By leaving color to the end of the design process, you focus on the idea. Remember, no amount of gradient or color can save a badly designed logo.

Avoid Gimmicky Fonts | Insider Logo Design Tips

If you are using Comic Sans, Times New Roman, or Arial, chances are you are using the wrong font. Find a font that is original, a font that matches your brand’s nature and makes it appear unique. In other words, you need a font that stands out from the rest — but not in a bad way. Fonts are the life and soul of the logo. They are the structure, the framework. The wrong font can be disastrous for your brand’s image, while the right font can hold the logo firmly in the spotlight.

Don’t Overdo It | Insider Logo Design Tips

The chances of you having a bad logo increase every time you try to add more details. Simple is always better. It’s vitally important to have a balanced combination of simple and quirky — you want your logo to stand out and grab the attention of your potential clients, but you don’t want them to have to sit and stare, analyzing the logo. Gradient, shadowing and embossing can look great on a computer screen, but are difficult to print on different materials. A simple logo design guarantees easy reproduction.

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Insider Logo Design Tips | Do's And Don'ts Of Logo Design

Don’t Copy | Insider Logo Design Tips

A logo is what helps distinguish a brand from its competitors, so it’s crucial that the image stands out from the rest — something even many designers struggle with. In many cases, imitation is the best form of flattery — with logo design, this is not the case. Your competitor’s logo may be successful, but keep in mind that what works for them might not work for you. Look at what’s out there and find an opening for something new. When looking to avoid brand confusion, keep the color, shape, symbolism, and flow of your design in mind. Originality will score integrity points and get you noticed.

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Avoid The Cliche | Insider Logo Design Tips

You want your logo to stand the test of time, right? If so, you’ll want a logo that can last as long as your business. Don’t jump on design trends just for the sake of keeping up with the latest fads – in likelihood they’ll soon become cliched and outdated. Instead, take an original, tailored approach to make sure your logo stands the test of time. Remember, effective logos are timeless. They can last 10 years, and they can last 50 years. When working on your logo, try to look beyond whatever is trending now and look for something that will never go out of style.

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