Inspiring Business Stationery Ideas | Long Live The Print! Four Tips For More Effective Photography Business Stationery
Inspiring Business Stationery Ideas | Working in a paperless office definitely has its merits – you can reach your audience pretty much instantly, whether it’s via email, text, or even social media. However, just because there are faster ways to reach your clients, it doesn’t mean the printed materials are dead. In fact, many will argue that print has never been more effective, because it can will help you deliver your message, just like an email, and then some! Whether you’re trying to reinforce your brand identity, stand out from the flock of other shooters, or boost exposure, business stationery might just as well be your ideal tool.
However, not all business stationery is created equal – after all, we live in a world where you can get your hands on some cheap templates, type in the name of your business, offer a stack from the printer for less than $20, and call it a day. Saved money is made money, right? Not necessarily, especially when it comes to your stationery. At the end of the day, the stationery items you use to engage your potential and existing clients are much more than just a communication tool. But in order to get the most out of your investment, there are certain things you’ll want to keep in mind. To help you get a better idea of how to set up your stationery package and ensure it works for you, we put together a list of the essential tips every photographer needs to know!
Keep Things Simple | Inspiring Business Stationery Ideas
While you do want your stationery to stand out from even the largest pile on your potential client’s desk, you don’t want it to stand out at the expense of usability. Remember, we’re talking about a communication tool here, so make sure the design doesn’t overshadow or detract from the impact of your message. In other words, the design serves to frame the text content in a professional way, without being too distracting. Your message should be at the center of attention; after all, your stationery is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content.
Add A Twist | Inspiring Business Stationery Ideas
Just because you should keep the design of your stationery items simple, it doesn’t mean it has to be boring. Quite the contrary, in fact! Simple, geometric shapes are a really good way to add a splash of color and style to your business stationery. If you already have a logo, why not try lifting a shape from the logo design to repeat in a pattern across your stationery items. This will not only keep them consistent with your logo, but the look and feel of each item will match each other, turning your stationery items into a cohesive unit and your brand into a memorable visual experience.
Reinforce Your Brand | Inspiring Business Stationery Ideas
Building an effective brand requires much more than getting a random logo from a crowd-sourcing website and slapping it on a random free business card template you found online. It takes deliberate, dedicated, well thought-out strategy to tie in together all the materials you use to promote your photography business. From your logo and business cards, to your website and the flyers you’re using to get the word about your business out there, all your materials should look, feel, and sound like they came from the same source.
Depending on the type and the size of your photography business, you’ll want to have a professional design your logo, business card, referral cards, coupons, letterhead, compliment slip, leaflet, envelopes, and even packaging that conveys and reinforces your brand. All these items will be effective only if they portray a consistent and cohesive image of your business. Think about which of your logo’s design elements you can use throughout your branding and marketing efforts. Perhaps you could use the color of your logo to emphasize the calls to action throughout your website, or the preferred method of contact on your business card.
Ensure Readability | Inspiring Business Stationery Ideas
Considering stationery is primarily a communication tool, you need to make sure it does its job – delivers a message loud and clear – which can only happen if your potential and existing clients can actually read your message. There are a few equally important factors when it comes to readability. First, the font itself: don’t use complex fonts that are impossible to read. You want your potential clients to receive your message the moment they lay their eyes on your stationery item, not force them to sit there trying to decipher your message.
Once you find a good font, pay attention to the font size you use, especially for important pieces of information. Whenever we design a stationery item for a client, we make sure the smallest font size is 8 pts, but when important details are concerned, 10 pts is the smallest size we use. At the end of the day, the designs might look perfectly readable on your computer screen, but once you print your items, the text might turn into illegible smudge. And lastly, pay attention to the font color and make sure there’s plenty of contrast between the background and the text. For example, using light gray color for the text against a white background is the perfect recipe for a disaster.