Instagram Marketing Tips | The Business Benefits Of Instagram – 6 Things You Need To Know
Instagram Marketing Tips | From Nike to your local bakery, brands of all sizes are turning to Facebook’s free image-sharing app Instagram, trying to get noticed by its millions of active users, and expand their business. Millions and millions of active Instagram users post forty million images every single day, but there’s a lot more to Instagram than meets the eye. Once you get past the amazing pictures, you’ll realize just how much it can do for your business.
Nowadays, it’s nearly impossible to find a business that doesn’t have a Facebook page, a Twitter account, or even both. Facebook and Twitter have become necessities for businesses of all sorts, but it would be a travesty to overlook the importance of Instagram. As the number of Instagram users keeps growing, it’s a platform small businesses should explore, and one of the best ways to build a stellar business reputation. Here are some benefits Instagram offers your small business.
Visual Marketing | Instagram Marketing Tips
We’ve all heard the phrase “a picture is worth a thousand words” countless times since we were children. As a business owner, why wouldn’t you take advantage of images as a part of your marketing tactics? You can showcase your products and services in action which generates a lot of exposure. It enables you to show off more of what you have to offer. Post creative shots of your products and services, and avoid dull stock photos, infographics or text-heavy images. Share the latest activities or events that are happening in your company like big sales (you can take shots of products on discounts), new collections, Instagram contests etc. Whatever you do, don’t forget to use popular hashtags like #sale or #contest.
High Customer Engagement | Instagram Marketing Tips
Instagram engagement is much higher than on any other social network. The ratio and number of likes and comments on Instagram posts is significantly bigger than the ratio and number of likes and comments on any other platform. Once you’ve built a number of followers, you have the perfect chance to encourage them to participate in anything that involves your business. Ask your followers to use hashtags, or to share photos of themselves using your products or services.
Go Behind The Scenes | Instagram Marketing Tips
Show your customers what happens at your company by posting candid shots of employees working in their cubicles, or kicking back in the break room. Post pictures taken at company parties, charity dinners, product launches, and industry events, too. Most of the time, this kind of posts will get most comments and interactions from your followers. You can post pictures when you’re shooting a video, or designing your promotional materials. Let people see who you are, and what you are doing.
Reach New Demographic | Instagram Marketing Tips
Instagram connects people from all over the world to one another through images. Once you sign up and start posting, you automatically open yourself up to a completely new demographic of people. With the number of users exponentially growing, chances are that your clients are there, regardless of the type of business you’re running. There may be a smaller number of your clients, and it may even take a while to grow the number of followers to significant levels, but you should take advantage of the smaller community to cultivate real brand advocates and loyal clients nonetheless.
Increase In Traffic | Instagram Marketing Tips
Although you can’t add clickable links to every Instagram post you publish, Instagram can be an effective source of traffic. Make sure you post a link to your site in the bio section, because this is the only place you can put an active link on Instagram. Mentioning your website or using calls to action in your post comments are great ways to generate traffic to your website.
It Helps Build Trust | Instagram Marketing Tips
Photos instantly evoke emotional responses. You can easily use your posts to evoke powerful emotions in your followers in order to produce the reactions you want. The beauty of Instagram is that it allows you to literally put a face to your company and its efforts in ways that will boost confidence in your business. Using the right emotional connection through your posts will increase the engagement considerably, and help you reach your marketing goals. It’ll equal more sales and happier clients if you reinforce trust in your efforts.