Instagram Marketing | Quick And Dirty Instagram Marketing Tips For Photographers
Instagram Marketing | If you think selfies and food when someone says Instagram, it’s time to think again. Instagram is for brand lovers too. It is the tenth largest mobile app reaching one out of four smartphone owners, both iOS and Android in the US. When it comes to social media, most business owners tend to have a fairly firm grasp on how to use Facebook and Twitter, but Instagram still appears to be a challenge for many small businesses. With Instagram gaining one new user every second it is no doubt that it can be beneficial for your business to be on this social networking platform.
Are you wondering how to use images and short videos to improve your clients’ experience? Have you considered creating a brand profile on Instagram to make your brand visible to a new market? If your business already has Twitter, Facebook and LinkedIn, you may wonder why you should also invest your time in promoting your business via Instagram. Instagram is an amazing platform for catching the attention of users who are drawn to visual messaging and sharing. Here are 6 things you should do to effectively promote your brand on Instagram.
Complete your profile | Instagram Marketing
Stake your turf on Instagram. Like any other social media website, it’s key to be able to use your brand name. Make sure you fill in all the sections on your profile. Also, leave a link to your Facebook page, Twitter profile or your website. Your potential clients will want to check out your various profiles to find out more about your services/products.
Use relevant hashtags | Instagram Marketing
Hashtags tend to get mixed reviews from people, only because a lot of users still haven’t mastered the art of effectively using them. But the beauty of hashtags from a business perspective is that it makes your posts visible to people who search for certain hashtags. Use hashtags for content discovery but don’t overdo it. Like other platforms, use 4 to 7 hashtags to expand content discovery that’s relevant.
Know your audience | Instagram Marketing
Instagram isn’t just about posting pics – it’s also highly interactive. Much like other social websites, participating and engaging with other users will also get you noticed and build rapport. Learn what people love about your brand, and explore how you can grab the attention of new clients. Find people in your city (#NewYork) or people that share your interest (#photography). These are your potential clients. Find them, follow them and engage with them.
Post regularly | Instagram Marketing
Nothing’s worse than going to a website, blog, Facebook, Twitter or Pinterest account simply to see it hasn’t been updated in weeks. The same goes for your Instagram account. The best way to go about this is to create a posting schedule when you think your followers are most active. This can be after work hours or during weekends or well into the night. Posting on a regular basis means you’ll show up in your followers’ picture streams more often. Depending on the type of business you run, 2-3 posts a day is a good limit! If you have quality material, share it… just spread it out.
Share experiences | Instagram Marketing
Take advantage of the increased real estate you have with the Instagram web page to tell a story with the images. Offer a view into the world or lifestyle that your business makes possible. Why feature simple product shots when you can offer a revealing glimpse into the experiences your product or services can provide? Products in new or interesting locations can also stir the interest of your followers. Think of it as adding creative photography to your product shots. Humanize your brand by using Instagram to introduce your fans to the people who make your company what it is. It’s a great way to show your brand personality.
Share on other social sites | Instagram Marketing
What happens on Instagram doesn’t have to stay only on Instagram. Instagram allows you to seamlessly share your photos on Facebook, Twitter, Flickr, Tumblr, Posterous and Foursquare. Since you never know who will see your shares on a social networking platform, embed your Instagram posts in your blog or website, and promote them on other social media websites to extend the reach of your content.