Key Branding Tips | How To Build An Appealing Brand On Any Budget: 7 Steps To A Successful Business In A Changing Market
Key Branding Tips | Branding isn’t just for large corporations. As a matter of fact, it’s just as crucial for your small business. However, if you think your business brand is just your logo, you are in for a rude awakening. While your logo might be an important part of it, so much more goes into building a strong brand. A brand is, quite simply, a representation of the emotional relationships you have with your client. It is what your clients think of you and the value they get from doing business with you.
Branding is one of the most important tasks a small business owner can do, since it could be the critical difference between gaining and losing sales. While you might do it slightly different than the big guys, the end-result is still the same. A strong brand communicates what your business does, how it does it, and at the same time, builds trust and credibility. If you aren’t sure where to even begin in branding your business, here are a few tips to help you get started on the right track.
Stand Out | Key Branding Tips
Standing out means being different. If your brand is going to be strong, you have to be able to clearly define and effectively communicate what it is that makes what you do unique. What differentiates you from others in your market? Strong and enduring brands are distinct from their competitors. Remember, in order to be effective, a brand should be daring and stand for something, and above all else, it should not try to be all things for all people.
A Logo Is Essential | Key Branding Tips
The foundation of your brand is your logo, and your website, packaging and all marketing materials should showcase your logo in order to build your brand. As you think about your logo, keep your ideal clients and products or services in mind, because you want your logo to reflect your company and appeal to your target audience. A well-designed logo builds trust and will help to pull your brand together.
Come Up With A Tagline | Key Branding Tips
Write a catchy, meaningful, yet simple statement that communicates the essence of your brand. A great slogan sticks like glue in potential client’s mind, reminding them consciously and unconsciously of your product and your company, over and over again. People love a good tagline, and with the right one, you can get free word-of-mouth advertising around the proverbial water cooler.
Create A Voice For Your Company | Key Branding Tips
What you say is important, but don’t overlook how you say it. Your company’s voice is the language, tone, and personality you and your employees will use to communicate your branding message and engage with your clients. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. It will help reinforce the business’ character and clarify its offering, so potential clients are aware exactly what to expect when doing business with you.
Maintain Visual Consistency | Key Branding Tips
A recent study found that in order to remember a brand, a customer has to be exposed to it at least seven times. Having said that, you should be consistent with your brand image. Design templates and create brand guidelines for your marketing materials. Match colors, styles and images on your business cards, letterheads, envelopes, invoices, ads, newsletters and signs throughout your marketing materials.
Follow Through | Key Branding Tips
Brand loyalty comes from consistent experience. Clients won’t return to you, let alone refer you to their friends and family, if you don’t deliver on your brand promise. Meet your client’s expectations, and whenever possible, exceed them. Don’t lose sight of your product – keep imporving it, testing new offerings, and making sure you always put products first, not the money it brings in. Even the most outgoing and charming small business owner is not going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations.
Start A Business Blog | Key Branding Tips
Your blog is a place where you can share valuable content, making you an obvious expert in your industry. A well-written blog can realistically hang around for years and still produce results. While there is definitely a time for writing time-sensitive content regarding current issues, it’s a much more valuable long-term strategy to write content that can stay effective for a longer period of time. Starting a blog also has the added bonus of keeping your website up to date. Search engines such as Google reward frequently updated sites with better rankings, which in turn can considerably boost your business.