Key Business Card Design Tips | Leave The Boring Business Cards Behind: 5 Creative Design Ideas For Business Cards That Pop!
Key Business Card Design Tips | Your business card is usually a potential client’s first contact with your business; so you want to engage with them as well as encourage them to find out more about you and what you can do for them. They’ll likely see your business card long before they decide to visit your website, go through your brochure, your leaflet, or just about any other branded material you might use to promote your business. Yet, you’d be surprised how many business owners still choose not to invest in a high quality business card design.
A business card can make or break a client’s first impression of your business. In fact, this little card makes as much of an impression as your personal appearance – the clothes you wear to a meeting or the briefcase you carry. Business card design has you stumped, huh? That’s OK! Walking on the tightrope between “too creative” and “too professional” can be a little challenging, particularly when you’re just getting started in the business industry. If you’re about to design your first business card, or updating the design of those you already have, here are some essential tips to keep you on the right track.
Information | Key Business Card Design Tips
The secret to creating a successful business card is including all of the important information without overdoing it. Make sure your name, job title and company name or logo, as well as your website and email address are clearly displayed. Think carefully about the details you need to include – you have to achieve a balance between providing enough points of contact, without overwhelming your potential clients. Far too many business owners make the mistake of cluttering up their business cards with too much information. As a result, they don’t have the same beneficial effect as they normally would.
Brand | Key Business Card Design Tips
You want to make sure your business card is going to stand out and be remembered, particularly when handing it out at a large networking event. It’s always good to add color, a fun design, or even a catchy phrase to make the card unique. However, it is vitally important that your business card is consistent with your other branded materials. This helps to boost your brand, helping new acquaintances remember you and your business a lot better. If what you do is funny or entertaining, then no one is expecting a dull card from you, unless you write on the back “This is so boring! Come see what we do for fun!”. A business card conveys your brand also by introducing brand elements, such as logo, colors, fonts and brand-oriented words and taglines.
Size | Key Business Card Design Tips
The average business card is 3.5” x 2”. Different printers may offer larger sizes, but it’s usually better to stick with the standard size to make sure they will fit in wallets, card holders, desks, etc. If you business card won’t fit into these items, it may get tossed in the trash and make you lose out on potential business. So, design a business card that stands out while fitting within those dimensions so that your newly made contacts can carry, store and access your information easily.
Layout | Key Business Card Design Tips
The landscape format is the most common orientation: it is easy to read the information quickly especially when the cards are sitting in a card holder. However, if your want to make your business card stand out without going with an unusual shape or size, you can also consider different orientations. The portrait format, for example, definitely has a more elegant and cleaner look. The only problem is that this layout is hard to read when the card is in a business card holder, but other than this, they are perfect. However, don’t use borders in your card design thinking it will make it stand out. This is for a purely practical reason – a perfectly symmetrical border on your computer screen may end up lopsided when printed, thanks to minute movements in the printing machine.
Paper | Key Business Card Design Tips
Consider the thickness of your business card. You need your business card to be sturdy so it doesn’t get dented or torn in a wallet or business card holder. If you really want to leave a good impression with your business cards, then you should opt for high quality paper. While this may be a more expensive option, it tells potential clients that you do not compromise on quality, a factor that can be important when they are deciding whether they want to do business with you or not. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?