Key Logo Design Advice | Discover Six Secrets Behind Successful Logos!
Key Logo Design Advice | The importance of a well-designed logo can never be underestimated; it is a powerful symbol and ultimately the most effective tool that helps clients remember your brand. A great logo will build loyalty between your business and your clients, reinforce you brand identity, and provide the professional look of a successful business. However, it can cost big bucks to design a logo that really works, so you’ll want to make sure that you’re spending your marketing dollars wisely.
There’s more to creating a brand’s visual identity than just pasting a name in a square and calling it a day. It shouldn’t come as a surprise that logo designers are in high demand — a logo is usually a company’s first impression, one that can affect a potential client’s purchase decisions and overall attitude toward a brand. While hiring a professional logo designer is the best overall tip for having an impressive and memorable logo, below are some additional tips to help you get started.
Preliminary Work Is A Must | Key Logo Design Advice
Preliminary sketches are a critical first step in creating an effective logo. These can be as simple as paper and pen drawings or drafts made using a vector program, such as Illustrator. Sketching helps to get the creative juices flowing: once you understand it, you will always start from just white paper. Whether you are hiring a designer or creating the logo yourself, start planning early on. Creating a logo is like peeling back an onion, so try filling a notebook page or two with some rough sketches before choosing which ideas to pursue further.
Be Meaningful | Key Logo Design Advice
When creating a company logo, know your target audience; both who they are and what they expect from you. Ask yourself what your business logo should say about your business. How you position the logo should be appropriate for its intended purpose, and researching the target audience to figure out what appeals to your ideal client goes a long way toward delivering a positive reception of the brand. You must consider not only age, but also gender, location, education and income of your potential clients. For example, if you are creating a logo for children’s toys store, it would be appropriate to use a playful font and color scheme. This would not be so appropriate for a law firm.
The Issue Of Size | Key Logo Design Advice
When it comes to logo design, size does matter. A logo has to look good and be legible at every size. Think of all the places where your logo will be used: business cards, websites, mobile devices, brochures, apps, vehicles, embroidered on fabric, etc. A logo is not effective if it loses too much definition when scaled down to fit small promotional items. Remember, a well-designed logo works just as well on a highway billboard as it does on a business card. If your logo relies on fine print, you have a problem.
Avoid Trends | Key Logo Design Advice
To stand out from the crowd, you must distinguish your business with a unique style. Rather than copy another design or style, be creative and stand out from the crowd for all the right reasons. A modern and trendy logo is fun to create, but it may soon go out of style. The design basis for an effective logo should be timeless elegance, so it will look fresh, relevant and appealing no matter how many years have passed or how many changes the business goes through as it matures.
Typography Matters… A Lot! | Key Logo Design Advice
Finding the right fonts and the size is much more difficult than many beginner designers think. If your logo design includes text, either as part of the logo or in the tagline, you will have to spend time sorting through different font types and testing them in your design before making a final decision. If you are using Comic Sans, Times New Roman, or Arial, chances are you are using the wrong font. Find a font that is unique, a font that matches your brand and that stands out from the rest, but not in a negative way.
Repetition. Repetition. Repetition. | Key Logo Design Advice
Use your new logo everywhere. Every piece of paper and all your marketing materials that leave your office should feature your logo. This will help reinforce your brand, raise your company’s visibility and, ideally, lead to more business. Use your new logo until you’re sick of it. And then use it some some more. In fact, that’s a pretty good rule of thumb – at the point you’re getting sick of your logo, it’s just beginning to get some traction.