Key Logo Design Tips | Guidelines For A Perfect Photography Logo Design: 6 Attention-Grabbing Logo Design Tips
Key Logo Design Tips | Photography is an overwhelmingly competitive industry; there are many photographers out there with comparable skills and levels of work. This is where branding comes into play to help give you the advantage over your competitors. A lot goes into the brand-building endeavor, but one thing is certain: you will need a killer logo. A logo is the main symbol of a business, and it is the backbone of every brand.
You have to make a powerful statement and leave a mark about you and your work with a simple, yet stylish logo. In an age where everyone must have a website to market their product, service or the company behind it, the demand for an effective logo has never been higher. There are countless people in the logo design industry today dishing out bad logos. How do you as a serious professional stand out from the crowd and design a memorable logo that will stand out in your niche? Read on to find out.
Less Is More | Key Logo Design Tips
If a logo is complicated, it will be difficult to recognize and will not engage your target audience as well as a simple logo would. A simple logo will effortlessly catch the attention of a viewer zipping by signage at 70 miles per hour, on packaging on the crowded shelves of a store, or on any other material used for advertising, marketing and promotion. A logo is an emblem, not a manifesto, so you have to make sure it’s simple.
Make Sure It Works In Different Sizes | Key Logo Design Tips
A logo is the public face of your photography business, so it must be easily transferable to any medium that bears your brand — whether it’s your stationery, your pictures, website, social networks, or all of these. Don’t design a logo that looks good only when it is blown up in size. The logo you create should look good when it is both big and small. This is why it’s best to create your logo using vectors. Vectors can be enlarged or reduced literally to any size, with no loss in detail or sharpness. For example, the lines and curves of a vector graphic will look just as sharp on a small business card as they will on a giant advertising billboard.
Choose The Right Color | Key Logo Design Tips
It’s a well known marketing strategy to attract clients using color. A recent study found that color boosts brand recognition by a whooping 80%. Color evokes strong emotions and associations: bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked, so make sure you find the color scheme that perfectly matches your brand. Another thing you should be careful about as you explore color options is cost. Your five-color logo may be amazing, but once it comes time to produce it on stationery, the price won’t be so attractive.
Make It Versatile | Key Logo Design Tips
Your logo will appear on a variety of media: signage, advertising, stationery, delivery vehicles and packaging, to name just a few. Remember that some of those applications have production limitations. The most important part of your logo project is the design itself. One way to design a versatile logo is to begin designing in black and white. Color is very subjective and emotional. This can distract from the overall design – the color may be the first thing that you respond to and focus on, and not the composition of the design elements.
Make The Font Match The Brand | Key Logo Design Tips
Words that form a part of a logo are just as crucial as graphics. A lot of beginners will use any old font for a logo. However, the lettering style, fonts, and even the case (uppercase, lowercase, mixed) in a logo can have a huge effect. It’s not about just looking pretty: matching the qualities of the font – be it bespoke or off-the-shelf – to the qualities of the brand is what your main goal should be.
Use It | Key Logo Design Tips
Use your logo everywhere you can – on business cards, stationery, letterhead, brochures, ads, your website and any other place where you mention your company name. This will help build your image, raise your company’s visibility and even lead to more business. It’s critical to be patient and not rush to make changes with your design just because you haven’t gotten the reception you initially expected. Don’t change your logo just because you’re tired of it, or because your competitors have.