Key SEO Tips | These Simple SEO Tricks Could Catapult Your Business To Google Stardom
Key SEO Tips | Those who understand the importance of a good search engine optimization strategy ultimately maintain a better competitive edge and benefit from improved visibility, boosted brand recognition and increased conversion rates. However, SEO is a rapidly changing practice – thanks in part to the hundreds of adjustments Google makes on a yearly basis to its search engine algorithm. Because of this, you have to stay on top of the latest industry news.
Despite popular opinion, the death of SEO has been greatly exaggerated. However, that doesn’t mean that what worked back in 2006, 2010, or even last year is still as effective today. In reality, SEO is evolving into an intricate mix of tried-and-true SEO techniques, content marketing strategy, and social media optimization. It’s grown more complex, but no less valuable. With that in mind, this list will address some critical tips your business will need to take on board this summer and beyond.
Optimize For Mobile Search | Key SEO Tips
Mobile devices like smartphones and tablets account for 60 percent of total digital media time consumption, up from 50 percent a year ago. Your mobile website, now more than ever, has to be equal in presence, content and searchability as the desktop version. Plus, having a mobile-friendly website can improve your ranking considerably from the get-go before diving deep into updates. To ensure your website is mobile-friendly, you should avoid the common mistakes described by Google including faulty redirects, mobile-only 404s, blocked media, and slow mobile load times.
Long-Tail Keywords Are Vital | Key SEO Tips
When it comes to keywords in 2015, the focus isn’t on the word so much as it is the phrase or long-tail keyword searches users type in when searching the internet. A long-tail keyword search simply gives them the opportunity to find more-specific content for what they are searching. Long-tail keywords are longer, more specific phrases users are more likely to use when they’re further along in the purchase decision cycle and closer to actually buying something or hiring someone. The concept behind long-tail keywords is quality over quantity. You can find the long-tail keywords that are most suitable for your industry or your particular niche by using Google’s Adwords Keyword Tool and by looking over the data in your Webmaster Tools and Google Analytics.
Optimize Page Titles | Key SEO Tips
A title tag is used by search engines to display a page in search results and can also be found at the top of your browser’s tab. Since Google will only display between 50-60 characters in the title tag, you should keep title tags under 55 characters and try to drive people to click with compelling text. Think of a short commercial message or call to action to grab a potential client’s attention, determine your primary keyword and write an interesting title with this keyword and a one-sentence description of your content.
Optimize The Images | Key SEO Tips
Starting off your blog or content with a captivating image can catch the eye faster than any written word can. It can draw a visitor onto your page and entice them to read. It will also impact your SEO positively if you optimize each picture you upload to your website. Yet, you’d be surprised how many times we see websites that still don’t include alt text when optimizing pictures. Remember, Google can’t see what your images are all about, so alt text helps provide a better understanding of your page content.
Link Outreach Still Counts | Key SEO Tips
Link outreach may sound a bit “old school,” but can still be quite effective nonetheless. Find a website that is relevant to yours and get their contact information from the website. The type of website where you should try to earn a link is one you and potential visitors regularly read. Discover who runs it, and understand what type of content they publish, and how they tend to link to external sources. The more high-quality inbound links you have, the higher your content will rank on search engines. In some cases, one link from an established and reputable website can do more good for your SEO than dozens of link from generic, low-quality websites.
Make Your URLs Easy To Crawl | Key SEO Tips
Because a URL is one of the first things a search engine uses to determine page rank, keep your URL structure short, descriptive and aligned to the page’s topic. Ensuring that your URLs help to categorize your website pages makes it easy for the search engine spiders to crawl. Important Note: if you’re going to update your URLs, don’t forget to set up 301 redirects so that the old address is permanently pointed to the new one.