Latest Branding Ideas | 6 Cheap Ways To Brand Your Small Business And Stand Out!
Latest Branding Ideas | You may think that branding is something only international corporations need to do, just like so many other small business owners do, but that doesn’t make it true! Only a small portion of businesses have gained world-wide recognition, which means the other businesses are small companies and startups just like yours. If majority of businesses are like yours, how can you make sure you stand out, grab your potential client’s attention and grow your business? Simple – you brand your business!
The benefits of a well-established brand are varied and a lot like when two people fall in love with each other – if you get your potential clients to connect with your brand on an emotional level, you’ll not only grow your business, but you’ll also boost loyalty and recognition. So, how do you go about branding your business? Well, for starters, it involves a lot more than having a logo designed. But it can be done, and it doesn’t have to be expensive or time-consuming! Read on to find out what it takes to build a brand your potential clients will fall in love with!
Take Care Of The Basics | Latest Branding Ideas
First things first: you need a name for your business. Depending on your industry, you might want to use your own name as the name of your business, something photographers do on a regular basis, or you could come up with a unique name to help your business stand out. If it’s not obvious from the name of your business what it is that you can do for your potential clients, come up with a snappy and memorable slogan that will help your potential clients remember your services a lot easier.
Your Logo Is The Cornerstone Of Your Brand | Latest Branding Ideas
After you come up with a name and a slogan for your business, you’ll also want to have a logo professionally designed. Bear in mind that you’ll feature your logo on pretty much every piece of paper that leaves your office, use it as a watermark and as profile images on social media, which means you can’t afford to cut corners here. Your logo will often be your first impression, so make sure it counts! Your logo needs to appeal to your target audience, help them remember your business, and convey the nature of your brand.
Define Your Message | Latest Branding Ideas
If you’re hoping to stand out and be the go-to solution in your niche or your particular area, you’ll need to find a way to clearly and effectively communicate to your clients why they should be doing business with you! What is it that makes you unique in your niche? What set you ahead of all of your competitors? Are you focusing on quick turnaround, quality or on offering the most affordable prices? You can’t be everything to everyone, which is why you need to clearly articulate your unique selling points so your potential clients know what to expect from working with you.
Come Up With A Voice For Your Business | Latest Branding Ideas
What you say is important, but never forget the way you say it! The voice of your business is the language and the tone you use to engage your potential clients, whether it’s over the phone, in an email, your website, or even in person when a client drops by. To leave a memorable impression, keep using the same brand oriented words throughout your materials and you’ll help your potential clients remember you a lot better. Don’t be tempted to use one tone of voice on one platform and another one on other platforms. If your brand is young, fresh, and upbeat, make sure you’re using a friendly tone of voice throughout your materials, and if you’re more of a luxurious brand, a slightly more formal tone of voice will work perfectly for you.
Build A Solid Online Presence | Latest Branding Ideas
We spend most of our time connected to the Internet, whether it’s using a desktop computer or the smartphones we carry around in our pockets at all times. This means your business needs to be online. You need to set up a simple website and social media profiles on every major social network your potential clients are using. However, make sure all of your profiles actually work well together – use the brand colors and your logo consistently throughout them, so your potential clients can recognize you the moment they stumble upon your profile. A recent study found that a consumer needs to interact with a brand at least five times before remembering it – and by keeping your online presence consistent, you’ll be boosting brand awareness and turning in into a memorable visual experience.
Stay True To Your Brand | Latest Branding Ideas
No matter how good you are at marketing the services you’re providing, you’ll never be able to bring back your clients except you meet and exceed their expectations. Even the biggest brands will start suffering the moment they start providing a service or selling a product that fails to meet its target audience’s expectations. Never lose sight of your product or service – keep working on it, refining and improving it and provide your clients with an excellent customer service, and they’ll not only come back for more, but actually refer you to their friends and family, helping you grow your client base and your business in general!