Latest Branding Tips | 6 Fresh Ideas To Help You Brand Your Photography Business
Latest Branding Tips | Starting a photography business has never been easier – all you need is a some extra cash, some talent, and a website, and you’re good to go. Or are you? We hate to burst your bubble, but we’ve all seen many photographers start out with all the enthusiasm in the world, but ultimately fail at turning their business idea into a success story. In today’s market where everyone can become a photographer, you need to be able to stand out!
In order to stand out, you need to be different from every other photographer in your particular niche or area, and the easiest way to do just that is by branding your business. However, keep in mind that, contrary to what many small business owners think, having a logo professionally designed isn’t the same thing as branding your business. The logo will be the backbone of your photography brand, sure, but there are other things you need to keep in mind in order to stand out as an established and reliable expert! Read on to find out what those things are!
Define Your Target Audience | Latest Branding Tips
If you want to create a brand that appeals to your target audience and grows your business, you need to figure out who your ideal client is and what makes them tick, what appeals to them, and what doesn’t. By clearly defining your target audience and your area of specialization, you’ll be able to stand out a lot easier, because you’ll know not only what appeals to your potential clients, but also where to find them and get on their radar. If you’re a high-fashion photographer, you’ll build a brand that’s a lot different than a brand you’d build for a newborn photography business.
Cover Your Bases | Latest Branding Tips
As we mentioned before, the logo is the backbone of your brand and the face of your business, which means you can’t afford to make any compromises here. Your logo needs to be a simple, yet appealing representation of your business – keep in mind that you’ll be using it as the watermark for your images, which means it should not only fit your style of photography, but also appeal to your target audience. At the end of the day, you can’t even think about building a brand unless you make sure you logo is just right. Also, if it’s not immediately obvious from the name of your business or the logo itself what services you’re providing, consider coming up with a memorable slogan that will help your potential clients remember you better.
Define Your Branding Guidelines | Latest Branding Tips
Once you have a logo designed, defining all the other brand elements will be that much easier. In order to ensure consistency, define a color scheme that’s based on your logo, and use it throughout your materials, both online and off. The colors have to not only compliment the colors you used in your logo and the style of your photography, but also work well with each other. Another thing you can do to ensure consistency is defining the fonts to be used in your marketing materials and professional correspondence.
And lastly, you’ll want to have alternative versions of your logo created, because your logo will be used in myriad of ways throughout its life cycle, and not only in different sizes, but also with and without color. By creating different versions you’ll be prepared for any situation and material you might stumble upon when marketing your photography business.
Set Up A Portfolio Website | Latest Branding Tips
People are no longer using the Internet just to connect with their friends and family – today we’re spending countless hours online, whether it’s to watch funny cat videos, communicate with others, do business, and even shop. It’s no wonder then that so many people turn to the Internet for information when considering making a purchase. As a result, your business needs to be online. By setting up a portfolio website, you’ll get your work in front of anyone with Internet access, boosting the exposure and improving your chances of booking yourself solid.
Keep in mind that your website is a delivering mechanism for your work – in other words, it needs to be a simple website that showcases only the best examples of your work. Also, you’ll want to include your contact details throughout your website, so they’re readily available the moment a potential client decides to pick up the phone and schedule a session.
Create A Voice For Your Business | Latest Branding Tips
You’ll be engaging with your potential clients on different platforms and in different ways, whether it’s Twitter, your website, via email, or over the phone, but every time a potential client comes into contact with your business, you need to use the same tone of voice. You’d be surprised how many photographers use a rather formal tone of voice on their website, and a laid back tone on social media, which can only confuse the potential clients. Is your brand formal or friendly and casual? Do you target other business owners or the average consumers? Either way you go, you need to ensure your voice is adapted to appeal to your target audience.
It’s Easier Than You Think | Latest Branding Tips
Building a brand can feel like an overwhelmingly complicated and expensive task, but it doesn’t have to be. Once you define your unique selling point and your target audience, building a brand for your photography business will feel like a walk in the park!