Latest Branding Trends | Want An Easy Fix For Your Brand? 5 Hacks To Boost Brand Recognition
Latest Branding Trends | Brand is one of the most vital elements of any business, large or small, retail or business to business. An effective brand strategy gives you a major edge in increasingly competitive markets. A strong brand conveys what your business does, how it does it, and at the same time, builds trust and credibility. Your brand lives in everyday communication with your clients, the images you publish, the messages you share on your website, the content of your marketing materials, and in your posts on social media platforms.
Branding is a way of defining your business to yourself, your team, and your potential clients. It should be your company’s identity – it conveys the core of what the company is about, and its values. Simply put, your brand is your promise to your clients. It tells them what they can expect from your products and services, and it differentiates you business from your competitors. Your brand showcases who you are, who you want to be, and who people perceive you to be. But what can you do to improve these experiences, and boost the appeal of your brand – without breaking the bank? Here are some tips that can help.
Start By Defining Your Brand | Latest Branding Trends
Review the product or service your company offers, determine the place in the market it occupies, and research the emotive and rational needs and concerns of your clients. Your brand character should promote your business, appeal to your client base, and help you stand out in the market. If your brand is going to be strong, you have to be able to determine what it is that makes what you do unique. What differentiates you from others in your niche?
Get Your Name And Logo Right | Latest Branding Trends
This is crucial to brand recognition, and it’s vital to get it right the first time, as changing your company’s name and logo can be harmful down the road. Your logo and name should be easily memorable, and convey the nature and tone of your business, as well as appeal to your target market. Names and tag lines should be kept short, and easy to pronounce. If you are not sure, ask an outsider to pronounce it. If they can, great! If they can’t, choose something else. As you’ll notice with most successful brands, their logos are simple, appealing, recognizable, and almost always unique. Whether you choose to design your own logo, or have a professional designer do it for you, your goal should be creating a powerful logo to represent your business.
Be Remarkable | Latest Branding Trends
Today, the one sure way to fail is to be boring. Your only opportunity for success is to be remarkable. Even the most outgoing and charming small business owner is not going to be successful in bringing clients back, unless the product or service they offer delivers, and exceeds expectations. Don’t lose sight of your service – keep improving it, testing new offerings, and making sure you always put service first, not the revenue it brings in.
Create A Voice To Accompany Your Message | Latest Branding Trends
It’s not just what you say, but how you say it. Your brand voice is the language, tone, and rhythm that you use in all your communications. Not only does this voice communicate the core of your branding message, but it also builds an overall image for your business that extends past the message itself, and makes you unique. This voice should be applied to all written communication, and incorporated in the visual imagery of all materials, online and off.
Killer Customer Service | Latest Branding Trends
The foundation of brand loyalty lies in great service – a happy client is a loyal client. Yes, it’s annoying when things go awry with a purchase or brand experience — maybe something got lost in the mail, or a credit card was accidentally charged twice. Letting your clients down by failing to live up to your own promises and brand standards can be particularly harmful for small businesses that rely heavily on referrals. But missteps like these are actually blessings in disguise — you can use this as a chance to show off your customer service skills, and turn the client’s experience around, thus winning them over.