Latest Business Card Design Tips | Business Cards Still Matter. Here’s How To Make Yours Really Stand Out
Latest Business Card Design Tips | As connected as most of us are, chances are you still come back from a networking event or meeting with a stack of business cards in your pocket or purse. In a world where LinkedIn has pretty much replaced the Rolodex, and we carry around far more powerful tools of connectivity in our pockets, why does the paper business card survive?
You want to make sure you stand out, and nothing has yet matched the power and effectiveness of handing out a professionally designed card; it starts conversations and builds relationships. Even in this digital age a business card is still one of the most effective self promotional tools any entrepreneur can have. Your business card can be your ultimate marketing tool and can make a great first impression. But if everyone has a business card, what are the best ways you can make yours stand out from the pile?
Be Deliberate In Choosing The Information To Appear On Your Card | Latest Business Card Design Tips
What’s most important? Your name definitely has to be there, along with the name of your business (via your logo), your phone number and your e-mail address. Social contact information for networks such as LinkedIn, Twitter and Facebook can also be included, if you actively use these platforms to share information and market the products and services you provide. Give curious new acquaintances an opportunity to see what you’re about by directing them to social platforms – but only those that are truly related to your business.
Link Your Online And Offline Worlds | Latest Business Card Design Tips
Always feature your website address prominently. This can be one of the most effective ways to build a relationship with your potential client, enabling them to find out more about your business. However, to appear more professional and reliable, you should have your own domain name (website address) and a matching email address. A card can be a bridge between your online and in-person presence. Consider adding a QR code that digitally relays contact info or directs people to your website.
Include A Slogan Or A Catchphrase | Latest Business Card Design Tips
Make sure that it is clear what you do. Use a slogan that states clearly why people should do business with you and what solution you provide. Or, include a short bulletined list of your services and products. Having a catchphrase will help bring your personal beliefs to life, adding a personal touch to your card beyond the best place to find you and your work. And who knows? Maybe the person you give your card to happens to also love that quote or the idea behind what you’ve included in your card. And voila, instant connection.
Have Your Business Cards Printed On Good Card-Stock | Latest Business Card Design Tips
You know the old saying, “You can never be too rich or too thin.” Well, that’s not entirely true for business cards — the thin part, that is. If the card feels flimsy or looks like you printed it yourself on a home printer, it will leave potential clients with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock. Think about it – are you really doing yourself a favor by missing out on the opportunity to start building a positive brand image right from the get-go? Cheaper isn’t always better when it comes to first impressions.
Choose A Unique Color Palette | Latest Business Card Design Tips
The simple fact is that no matter what industry you work in, a black and white business card can be considered boring and has very little chance of ever standing out in a pile. The colors you choose are rather important though. Bright colors – when used right – can make your company card stand out, and look unique. This strategy is often used by design and creative businesses, with the goal of appearing fresh, exciting and original.
Proofread! | Latest Business Card Design Tips
Before sending your business card off to your printer, proofread it for grammatical and spelling errors, ensure that all images and text are within the designated print area and that you have included your logo and contact information. A handy hint is to read every line backwards, and to read from bottom to top. This will force you to look carefully at every word and number.