Latest Business Card Guidelines | 6 Ways to Make Your Business Card Your Best Marketing Tool
Latest Business Card Guidelines | Lots of people don’t even carry around business cards anymore. This is a mistake: Business cards aren’t just for providing potential clients with your contact details; they also start conversations and build relationships. Within the first few seconds, your potential client is building up a lasting opinion about you and your business. It may sound harsh but it’s still true that people judge a book by its cover, and you only get one chance to leave a great first impression.
Anybody can set up and print a business card. But very few entrepreneurs create the perfect business card that meets all their unique needs. Business card design is never as easy as slapping your logo and contact details onto a document and sending it off to the printer. In other words, your business card will never be the marketing workhorse it should be unless it looks professional, is readable, and helps existing and potential clients remember what you can do for them and why they should do business with you. Making all that happen on a piece of paper that is only 3½ inches wide and 2 inches deep is a tall order. But it can be done.
Who, What, Where, Why? | Latest Business Card Guidelines
It may sound obvious, but the first (and most important!) thing to figure out when designing your business card is the information you want to include. Make sure your name, job title and company name or logo are clearly featured. Space permitting, you can also include your physical address, fax number, cell-phone number and company website address, if desired. However, don’t clutter up your card too much – just as with the design, simpler and cleaner is always better.
Ensure Readability | Latest Business Card Guidelines
Use (or insist your designer uses) font sizes that are large enough to be legible without needing a magnifying glass. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: make sure it’s professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font that is impossible to read. Lastly, make sure the font color stands out against the background of the card as well. Light gray text on a white card makes it hard to distinguish letters and numbers.
Use Color For Emphasis | Latest Business Card Guidelines
Do use color to boost interest and add emphasis. It can be in your logo or other design elements, in text or in background. Pull colors from your logo for other background elements and font colors for a cohesive design. But, be careful – clashing colors can come off tacky and unprofessional on a business card. If in doubt, use an online color matching tool. However, don’t underestimate the power of simplicity either. An old-fashioned black and white design can be as memorable and appealing as a colorful card – and can often be seen as more “stylish” too.
Adjust The Tone Of The Business Card To The Tone Of Your Company | Latest Business Card Guidelines
Your business card will often be the first branded marketing material that potential clients see, so it’s vitally important that it gives them a sense of what you and your business are all about. Keep your business card design consistent with the general color and design scheme on your website, in your store, and other branded and marketing materials. If you make things, for example, then a handmade card would describe your work more than any words can. If professionalism is the backbone of you business, then go professional all the way.
Stick To The Standard Size | Latest Business Card Guidelines
The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this particular size. There are things you can do to a 3.5″ x 2″ card to make sure it stands out, like using rounded corners, but going with an unusual shape can be tricky. If you business card won’t fit into these items, it may get tossed in the trash — making you lose out on potential business. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
Consider The Thickness Of Your Business Card | Latest Business Card Guidelines
Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. If the card feels flimsy or looks like you printed it on your own office printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock for best results.