Latest Business Card Ideas | 6 Tricks To Spice Up Your Business Card And Stand Out
Latest Business Card Ideas | Business cards have been around for quite some time now and in spite of the introduction of smartphones, the Internet and social networks, it’s still the backbone of professional networking. For its size and cost, it’s probably the most powerful marketing tool you have. It can not only provide your potential clients with all the contact information they need, but it can also communicate the nature of your brand, boost awareness and help you leave an impression of an established and reliable expert.
However, not all business cards have been created equal. Just like the business card can help you leave a favorable impression, it can also negatively affect the image you’re trying to build for your business, portraying you as an amateur that will disappear the moment you find a real job. To help you leave a the best impression possible, we gathered some of our favorite business card ideas, tips, tricks, and best practices that will help you create a tool that tells the world that you’ve arrived and are ready to do some serious business!
Having A “Mystery” Business Card Isn’t Cool. It’s Just Unprofessional | Latest Business Card Ideas
You might be tempted to come up with an untraditional business card with just your logo, but you need to keep in mind that the goal of your business card first and foremost is to help potential clients remember who you are and what you can do for them, as well as provide them with the most important contact details. If your business card fails at any of these tasks, it will be a pretty much wasted investment on the whole.
So, what’s most important? Your name and position should definitely be on there, as well as your phone number, email address and your company website’s URL. You should also include your logo, as well as a tagline if it’s not immediately obvious from the name of your business or the logo what it is that you do. Be careful, though – you need to achieve a balance between providing enough contact details and overwhelming your potential clients with too much clutter.
Ensure Readability | Latest Business Card Ideas
In order to include as much information on a business card as possible, many business owners decide to use incredibly small fonts that require a magnifying glass to be read. Try to resist this temptation and make sure you’re not using fonts smaller than 8pts. Another thing you’ll need to keep in mind when tweaking the fonts is the color. The last thing you want is to use a light gray font on a white card, which will be practically illegible. And lastly, when choosing the font for your card, make sure you’re not using complex calligraphic fonts that are impossible to read, which will only frustrate your potential clients.
Reinforce Your Brand | Latest Business Card Ideas
It’s a smart idea to include your company’s logo on your business card to boost brand awareness, however, there are other tricks you can do to turn your business card into an accurate representation of your brand. For example, you can use the same colors you used for other branded materials. This way you’ll not only tie in all of your materials into a cohesive visual experience, but you’ll also make your business card stand out from even the largest pile. Just make sure the colors you’re using actually work well together.
Some Rules Aren’t Meant To Be Broken | Latest Business Card Ideas
The average business card measures only 3.5 x 2 inches, which means business card holders and wallets are made to accommodate this particular size. If you decide to create a round business card, for example, keep in mind the practicality – while it will definitely stand out from a pile, your potential clients will have a hard time storing it for later use, which means it might end up in a trash can, rather than a business card holder.
Invest In High Quality Paper | Latest Business Card Ideas
It’s not just the design of your business card that will affect the impression you leave on your potential clients – they’ll start forming an opinion the moment you hand out your business card to them, so you need to get the best paper your budget allows. No one likes a limp handshake, so why would they like a limp business card? The last thing you want from your business card is to get dented or torn in your wallet or a potential client’s business card holder. If you skimp on the quality of the paper you use for your business card, what does that say about the quality of the services or products you’re providing?
Use Both Sides | Latest Business Card Ideas
Because business card holders assume the back is empty, you need to make sure all the important information fits neatly on the front, without making the card look cluttered. However, that doesn’t mean you can’t use the back from non-critical information, or to feature a picture of the building your company is located in, your logo, or something else related to your products or services. Whatever you decide to include, make sure the back is not empy. Think about it: how many times have you been handed a business card, and you flipped it to check out the back?