Latest Business Card Tips | The Busy Entrepreneur’s Guide To Designing A Business Card That Impresses
Latest Business Card Tips | Many business owners don’t even carry around business cards anymore. This is a mistake: Business cards aren’t just for providing people with your contact information; they also start conversations and spark relationships. Your business card will oftentimes act as an introduction to your company, and therefore, will be the first thing that potential clients get from you. They’re likely to see your business card before they even see your website, your leaflet, your brochure, or just about any other marketing material you might have on you; yet still, you’d be surprised how many entrepreneurs choose not to invest in a high quality business card design.
A business card is an integral part of any good marketing strategy. For its size and price, it’s probably the most powerful part. Whether you are meeting a potential client for the first time or attending a networking event, your business card is a vital factor in leaving a good impression. Savvy, well-connected business people never leave office without a pile of business cards in their wallets or purses, but what exactly makes a business card design effective?
Information | Latest Business Card Tips
It may sound obvious, but the most important thing to figure out when creating your business card is the information you want to include. You’ll want only the contact information that is absolutely necessary. For instance, your email, website, phone, cell, address, name and job title. You don’t have to provide a long list of services or every single mailing address if your business has various locations. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without making your card look too busy.
Brand | Latest Business Card Tips
Another incredibly important thing you have to do is to make sure that the business card itself as an extension of your brand. This helps to reinforce your brands, helping potential clients and business partners remember you and your business better. A business card reinforces your brand by using brand elements, such as logo, colors and fonts. It is vitally important that your business card is consistent with your other branded materials.
Font | Latest Business Card Tips
If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Beware – small text can often look legible on a computer screen, but turn into a smudged line when printed. As a general rule of thumb, don’t go smaller than 8pt. Be sure the font color stands out against the background of the card, too. Light gray text on a white card makes it hard to distinguish letters and numbers. Also, don’t forget about the font itself: keep it professional and elegant – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.
Color | Latest Business Card Tips
Bright colors – when used right – can make a business card stand out, and look unique. This tactic is often used by design and creative businesses, with the goal of appearing fresh, exciting and original. However, ensure you choose colors that are aesthetically pleasing. A mish-mash of bright and bold colors may make your card stand out in a pile, but it could be for all the wrong reasons. If you’re choosing colors from a catalog, there are between 5 and 15 standard colors to choose from. If you have another color in mind, your printer can show you a Pantone Matching System book, which includes every shade under the sun.
Paper | Latest Business Card Tips
You need your business card to be sturdy so it doesn’t get dented or torn in a client’s wallet or business card holder. Thicker cards tend to feel more luxurious – making your business seem more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Just like a flimsy handshake won’t make a good impression; neither will a flimsy business card.
Size | Latest Business Card Tips
There are things you can do to your business card to make it stand out, but going with an unusual shape can be tricky. If you business card won’t fit the standard business card holders, it may get tossed in the trash — making you lose out on potential business. So it’s best to come up with a design that stands out while fitting within those dimensions so that you’re newly made contacts can carry and store your information easily.