Latest Logo Design Trends | How To Design An Effective Photography Logo In 2016
Latest Logo Design Trends | Designing a photography logo can feel like a real minefield, especially if you’ve never designed one. It’s the face of your business. It’s the element that ties together all of your branding and helps your potential clients remember you better. So, where do you even begin? What are the characteristics of an effective logo? These questions, as well as many more, are troubling most photographers especially when they’re just starting out.
Logo design might appear easy at first. You basically paste the name of your business next to a random shape, so how hard can it be? The answer – a lot harder than you think. There’s a lot of thinking, planning, business insight, and just a pinch of creativity sprinkled on top that goes into the design of an effective logo that not only matches the nature of your brand, and represents your business, but also stands out from the crowd and appeals to your potential clients. In other words – you can’t just sit down one afternoon and design a logo while waiting for your favorite TV show. What you can do, however, is follow these simple tips for guaranteed success.
Discover Your Brand | Latest Logo Design Trends
Long before you even start thinking about your logo, you’ll need to do your homework and clearly define your brand. This will affect pretty much every aspect of your business – from the type of a logo you use and the general look and feel of your branded materials, to the website you set up. Is your brand playful or serious? Modern or classic? Formal or friendly? By defining your brand, you’ll have a much easier job designing a logo that will accurately represent it!
Start Sketching | Latest Logo Design Trends
Don’t go straight to your computer just yet! What was the first thing you learned to use – your computer or a pen? Ideas will flow much quicker between a pen and a paper, and you won’t get distracted by the bells and whistles of the design software. While brainstorming, you’ll want to fill up at least one page with rough sketches before proceeding to the next stage and whipping up a logo using your computer. Remember, the first ideas are usually the most generic ones, so make sure you don’t settle for the thing that comes to your mind first.
Include The Name Of Your Business | Latest Logo Design Trends
There are two ways you can go when choosing the name of your business – you can either use your own name and add the word “photography,” or you can come up with a unique name for your business. Whichever way you choose to go, you’ll definitely want to include the name of your business in your logo. Think about it – the ultimate goal of your logo is to represent your business and help your potential clients remember you easier. How are they supposed to remember your business if your logo doesn’t include its name?
Color Me Distracted | Latest Logo Design Trends
Even when you move onto your computer, you’ll want to hold off on adding color. While color is an important element of your logo, you’ll want to design your logo in black first. This will allow you to focus on the shape of your logo, not the colors – remember, your logo will be used on various materials throughout its life cycle, and some of the applications won’t allow color, which means your logo will have to be just as effective even when the color is removed. Once you’re completely happy with the overall look of your logo, you can start thinking about colors.
Once you’re completely satisfied with the design, you can start thinking about the colors you’re going to use for your logo. And you guessed it, your brand definition will be a major factor affecting the choice of the colors. There are a couple of things you’ll want to remember – every color has a different meaning, and you’ll need to make sure you’re not communicating the wrong message just because of a poor color selection. And lastly, you don’t want to use too many colors!
Keep It Simple | Latest Logo Design Trends
We usually advise our clients to stick to 2, 3 colors max when we’re designing logos for them, simply because using too many colors will definitely make your logo stand out, but it might be for all the wrong reasons. Don’t overwhelm the viewer by using too many contrasting colors! Also, to make your logo even easier on the eye, don’t go crazy with the design itself – a simple logo without too many unnecessary lines will be a lot easier to remember, as well as to use. Overly complex logos might look alright on your computer screen, but when scaled down to fit on a business card, it might turn into an unrecognizable smudge.
Don’t Change It | Latest Logo Design Trends
While you will want to tweak your logo here and there, you’ll actually want to stick with it for as long as possible. Staying up to date with the latest design trends is a good idea, but the true mark of great design is the ability to stay relevant and current for as long as you’re in the business. Changing your logo drastically will only alienate your existing clients and confuse potential ones, so your goal should definitely be a logo that will stay effective for 10, 20, even 50 years down the road.