Latest Marketing Collateral Ideas | Steal These Six Design Ideas for Your Marketing Collateral And Boost Sales Today!
Latest Marketing Collateral Ideas | No matter what industry you’re in, or what product or service you’re providing, print literature, or collateral, will play an crucial role in building, sustaining and/or growing a profitable relationship with your potential clients. Effective marketing collateral can be the critical difference between a near-sale and a loyal client for life, and as markets grow increasingly efficient and competition accelerates, forgetting about your collateral materials or failing to apply best principles of good marketing collateral design can be disastrous for your small business.
It’s important you keep in mind that marketing collateral typically spans across both print and digital realms – whether it’s printed materials, your website, TV, radio and yellow page ads, or trade show exhibits — all of which are used by your company to convey the benefits of the products and services you’re providing. The benefits of printed marketing collateral are countless; it acts an opportunity for your potential clients to engage with your business on a tangible level and enables them to instantly get a sense of your business’s style. Here are our favorite tips for creating market collateral or revising the content you already have so that it performs better.
Pay Attention To Typography | Latest Marketing Collateral Ideas
Use typography as a design element. Experiment with different fonts and selective kerning to portray a specific image and convey your message, whether it’s classic, playful or edgy. However, keep in mind that you should minimize your use of font weights to two or less. For example, use bold for headlines and light or regular for copy. The more font weights you use, the more cluttered it gets and harder for the reader to interpret.
Develop Slightly Different Variations Of Your Logos | Latest Marketing Collateral Ideas
The marketing collateral should reflect the qualities and the nature of your brand the target audience already likes, recognizes, trusts, and knows what to expect. Each collateral item has a different target audience, which means that every type of collateral has a slightly different end-goal. Your logo should stay relatively consistent across all the pieces, but you should try to develop alternative logos that fit the best on certain pieces of collateral.
Come Up With A Compelling Call To Action | Latest Marketing Collateral Ideas
Marketing collateral should have an instruction provoking its target audience to take action. Calls to action such as “call us now,” “visit our website today,” and “find out more” can all be effective as long as the relevant contact information is clearly featured on the marketing collateral. Make it easy for your potential clients to find that information and give the impression you’re accessible and waiting for their response. Remember it’s a persuasive sales piece.
Tell Your Story Clearly, Simply, Visually | Latest Marketing Collateral Ideas
Effective marketing collateral has to be easy to read and must grab the attention of your potential customer immediately. Having a balanced layout, well positioned and sized text, as well as relevant and appealing images all help catch the reader’s attention. At the end of the day, people are scanners. It’s vitally important that you can hook them into your content strong visual design. This means high-impact graphics, killer headlines, bulletined copy and short paragraphs.
Simplify the design, eliminate the jargon and establish clear takeaways. Giving elements breathing room makes a world of difference, but don’t forget about spacing in between the lines, which is also very important. Not too much, but not too tight either. Make it easy on your audience. Don’t let it get too cluttered.
Bring Your Collateral To The 21st Century | Latest Marketing Collateral Ideas
Businesses tend to forget that it can be a good idea to blur the line between physical and digital marketing collateral. Things like web addresses and QR codes featured on printed media can help potential clients access your business’s digital side, which in turn gives another opportunity for them to purchase from you. A good scenario would be a QR code that, when scanned, lets customers view a video demonstration of a product or service. Brochures can’t tell the whole story, so giving customers a chance to learn more on-the-spot can increase response rate.
Use Quality Base Materials | Latest Marketing Collateral Ideas
The stock of paper you use, how quickly your website loads and even the quality of your recorded video all affect how well your audiences respond to your marketing collateral. You want your company to appear professional and reputable, which means that you need to have the highest quality paper and printing that is economically feasible.