Latest Photography Business Advice | 5 Tips To Help Your Photography Business Survive And Thrive This Fall
Latest Photography Business Advice | Photography is a popular profession and hobby right now — which is exactly what the problem is. In the past few years, camera equipment has become more affordable and user-friendly, and as a result, everyone can become a photographer. However, taking amazing pictures will only take you so far when it comes to running a successful photography business. If you’re really going to succeed in the photography industry, you’re going to need to become a great business person as well.
Professional photography can be incredibly competitive, but there are a number of steps small business owners can take to stand out in a crowded niche. Some of these solutions are quick and easy, while others are more of a long term strategy that you should kick off right now in order to build up steam over time. Let’s get to the good stuff, shall we?
Set Business Goals | Latest Photography Business Advice
Starting a business begins with the end. Any successful business owner will tell you that you have to organize your thoughts and ideas on paper. Are you good at handling the administrative end of things, or will you eventually need to outsource? What will your pricing be like? How will you finance your startup? What will your fixed costs be, and what costs can be passed onto your clients? This detailed plan serves as your guidebook, describing what your business is all about and how it will be profitable. By defining business goals you will find a clear path to your destination, like breadcrumbs to follow down the road, because it breaks down things like cash flow, expenses, ownership, and competition.
Set Your Rate | Latest Photography Business Advice
It is important that you have a starting rate to refer to so you can assert your value when you get approached by potential clients. Even if you have to make exceptions and lower it to get hired in the beginning, it’s better to have a starting point than to leave it to the client alone to set the terms. The only way you can charge the fees appropriate to you and your photography business is to base your prices on what it costs YOU to stay in business. If those calculated fees come out too high for your liking, then you have two options. You can either find a way to lower your overall costs, or force yourself to become a better marketer and sell of photography (the preferred option).
Invest In A Killer Website | Latest Photography Business Advice
Once you’ve come up with a name for your photography business, you’ll need a website. To charge a professional rate for your services, you will need to convince potential clients that you have the skill and experience to deliver the results. To do this it’s vital that you have a professional-looking portfolio, weighted towards your area of specialization. While there are free website templates out there, your website is like your virtual storefront, so you want it to be impressive, so it’s best to have a website professionally created.
Brand Your Business | Latest Photography Business Advice
Start with a name for your photography business. Whether you give it a business name or use your own name, you have to get a logo professionally designed and then a business card to pass around. When it comes to branding your photography business, coming up with something personal, unique and consistent is vitally important. It will help you stand out from other photographers, and convey your unique style. You’re a part of a creative industry and your business’ personality has to show it, so don’t hold back.
People Skills Are The Most Important Skills | Latest Photography Business Advice
Word of mouth referrals are the most powerful sources of bookings for photographers. You can be the best photographer in the world, but unless your potential clients know about you, it won’t do you any favors. So, join groups, forums, clubs, collectives, whatever you can. Make sure these people know about you and respect you, and you’ll get referrals. People are way more likely to trust the recommendation of a friend than an ad in a magazine. You have to be working hard to get referrals. Photography is a people business, so even if you’re a landscape photographer, at the end of the day, your clients are people. And the better you can work with, and take care of, the people you do business with, the more success you’ll see.