Latest Photography Business Guidelines | How To Make Sure Your Photography Business Thrives In 2016 And Beyond
Latest Photography Business Guidelines | January is that time of the year when photographers kick back and relax after an exhausting holiday season, look back and review their business plans, marketing efforts and see what needs tweaking. January is also the time when many amateur shooters decide to start their own photography business. Whether your plan is to boost an existing business, or start a brand new one, we’ve got a real treat for you today!
Running a successful photography business requires a lot more than taking beautiful pictures, which means you’ll need to hit the ground running if you’re hoping to stand out from the crowd of photographers about to join the industry. This is why we prepared a list of vital tips that will help you navigate the entrepreneurial waters without losing your creative vision. So, let’s dive right in and find out what it will take to make your photography business not only survive in 2016, but thrive!
Create Tangible, Measurable And Achievable Goals | Latest Photography Business Guidelines
The first step towards achieving your goals is to clearly define them! Any business owner will tell you that you need to write your business plan if you want to stand a chance in a crowded market. If you’re just starting out, what are the goals you want to achieve in your first year in business? What audience do you want to appeal to? What services will you be providing?
If you’ve been running a photography business for some time now, your goals will be slightly different. What can you do to freshen up your offerings? Will you start providing a new service? Or come up with a new pricing package that might appeal to a new demographic? Having a clear business plan and measurable goals defined at the beginning of the year will help you stay focused and guide you towards success.
Invest In A Professional Website | Latest Photography Business Guidelines
When was the last time you checked out your website? The world of web design keeps evolving and changing, with new trends and technologies coming and going, which is why a website designed 5 years ago might be doing more damage to your business than good. And we’re not talking just aesthetics here: many websites older than a few years have been built using Flash, a technology that takes forever to load and isn’t supported at all by many devices. So, if your website is using Flash, or the design has those tell-tale signs of old design, you’ll want to consider a complete redesign this year!
Update Your Portfolio | Latest Photography Business Guidelines
Just because your website doesn’t need a redesign, it doesn’t mean there’s nothing you can do to boost its effectiveness. Holiday season is a very busy period for photographers, which means you probably have tons of new pictures lying around. This is a great time for you to go through all of them and see if there’s anything that could be uploaded to your portfolio. After all, you want your portfolio to stay a current, up-to-date showcase of your style and skills, and featuring only the images from a few years ago won’t do you much good.
Treat Yourself! | Latest Photography Business Guidelines
Your portfolio isn’t the only thing that needs refreshing on a regular basis – your camera equipment might benefit from a new item or two as well. Your equipment is the most important tool you can invest in, and it will be worth your while to stay up-to-date with the latest technology, otherwise you might fall behind your competitors. And even if you’re using the most current equipment, you’ll want to check it regularly. This includes your primary camera, backup camera, and flash. Get all of your cameras and lenses cleaned and serviced so that they are in top working order when you need them.
Brand It Or Lose It | Latest Photography Business Guidelines
When it comes to your branding, creating something personal, unique and consistent is super valuable. It helps you stand out from other photographers, and communicates who you are. However, this can only happen if you’re keeping all of your materials, both online and off, consistent and up to date with the latest trends. From the logo you use as a watermark, to the overall color scheme for your digital and printed materials, every brand element should be consistent throughout different platforms. This will help your potential clients remember you more easily and remind the existing ones of what you can do for them!
Up Your Marketing Game | Latest Photography Business Guidelines
This is one of the most important areas you need to pay special attention to if you’re hoping to stand out. Even the most talented photographers will have to close down their business unless their target audience actually know about them and the services they’re providing. This is why you’ll want to come up with a solid marketing strategy that covers everything from your online and offline efforts, to the content you’ll share and the platforms you’ll use to reach your potential clients.
Tweak Your Approach As You Go | Latest Photography Business Guidelines
Having a business plan is vitally important for your success. However, it doesn’t mean it’s written in stone – make sure you keep an eye on your target audience and your competitors, and adjust your efforts accordingly. Did most of your potential clients switch to a new social network? You’ll need to tweak your plan and adjust it for the new platform. Did your competitor lower their prices? You’ll need to either lower your prices yourself right away, or add something new to your packages no one else is offering instead of waiting for the next year when it might be too late.