Latest Photography Business Tips | Breaking Into The Photography Industry: What To Expect And How To Prepare
Latest Photography Business Tips | Starting out as a professional photographer can be very exciting. Unfortunately, we all have witnessed dozens and dozens of photographers start out with all the excitement in the world, but eventually fail at running their own business. However, that doesn’t mean you should toss your dreams of owning a photography business aside. It just means you have to work a little harder to set your business apart from the flock of other businesses in your area.
Ready to run a business first and be a photographer second? Hope so! When you’re the owner of a business, so much more responsibility rests directly on you, and you’re the only one holding the key to your success or failure. You are salesman, accountant, receptionist, customer service representative, assistant… and, somewhere way down the list is the actual service you provide. Great photography skills are important, don’t get us wrong. But you need to have a LOT of other ones if you want to make a business out of it! To help you find your photography foothold, we gathered some of the most effective tips you should start using today.
Write A Business Plan | Latest Photography Business Tips
For starters, you need a business plan. Any serious business owner will tell you that you need to organize your thoughts on paper. Writing a plan will help you think out what your business goals are and identify the best way you can achieve those goals. This detailed document serves as your roadmap, describing what your business is and how it will be profitable. It breaks down things like cash flow, expenses, ownership, and competition.
Buy Camera Gear | Latest Photography Business Tips
When it comes to camera gear, you’ll need two cameras, two high quality lenses, two flashes, and Photoshop and Lightroom to edit the images. Why two cameras? You need backup equipment. Even new equipment breaks. This will be your principal investment, and it pays to get the best you can afford. Do your research and work out how to allocate your budget to get the most useful equipment. Also, find a reliable supplier of camera gear. Having an established relationship with them will assure you that they can help you out if you run into problems with your equipment.
Networking With Other Vendors Is Vital | Latest Photography Business Tips
Everyone knows by now that networking is important. However, not all networking relationships are equal. To get the most out of your network, it’s important that you find people and businesses to network with that share the same target audience as you. One great tip for new photographers is to take a few pictures of the wedding location and send it to the owner, or take professional pictures of the wedding cake and send it to the caterer. Making friends with these people by offering them professional pictures of their work will make them like you and refer you to their clients.
Use Testimonials To Boost Your Business | Latest Photography Business Tips
Remember that your most important clients are your past clients. Treat them right and they’ll be your best marketing tool. Get written referrals from satisfied clients and add a ‘testimonials’ page to your website. Word of mouth is the best advertising! To get testimonials that are effective and not just an unoriginal phrase like “They were awesome,” send out a questionnaire with leading questions in it. Create a list of questions to ask your clients after they work with you in order to get the testimonials you need to boost your marketing efforts.
Create A Website That Appeals To Your Ideal Client | Latest Photography Business Tips
Your website is often the first impression that people have of your business and can be thought of as your virtual storefront. There are free website templates out there, sure, but your website is like your storefront. You want it to be impressive, so it’s best to have a website professionally created.
Insurance Isn’t Optional | Latest Photography Business Tips
For most photographers, it’s the non-photographic elements of setting up the business that they find most challenging. Getting to grips with all the different insurance policies will definitely take some time, but photographers’ cars and bags are loaded with expensive things, and thieves know that. Insure yourself from the get-go so your equipment is covered against theft and accidents from the moment you get your first assignment, and make sure your insurance covers your responsibilities if a client trips on one of your cables and suffers an injury.