Latest Photography Logo Tips | Expert Guide To Creating The Perfect Logo For A Memorable Photography Brand

Latest Photography Logo Tips | Expert Guide To Creating ...

Latest Photography Logo Tips | While it may seem like an easy task when you see the finished product, designing a logo is a lot more than simply pasting the name of your business into a random shape and calling it a day. The logo you choose for your photography business will be the face of your brand, representing both your unique style and the services you’re providing. It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, as well as a watermark on your images, which is why a lot of thought and consideration has to go into its design.

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You’re a part of a very creative industry, and every aspect of your business needs to showcase your unique creative vision, including your logo. However, many photographers sacrifice some of the important principles of good design trying to come up with a creative logo that stands out. At the end of the day, all iconic logos, no matter how unique, have certain things in common. Read on to find out what they are!

Use The Name Of Your Business | Latest Photography Logo Tips

Generally speaking, there are three types of logos: icon, logotype and combination of the two. Iconic or symbolic logos don’t necessarily have a particular inherent meaning to them: think Nike’s Swoosh, Pepsi’s patriotic circle, or Audi’s rings. A logotype or a wordmark is a logo that incorporates the name of the business or the product, often using a stylized font to introduce the element of uniqueness and capture the attention: think Disney, IBM, FedEx or CNN. There are businesses, both big and small, that choose to incorporate both elements into their designs, combining stylized text with an icon.

Latest Photography Logo Tips | Expert Guide To Creating ...

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While you may be considering using an intricate abstract design for your logo, you should keep in mind that a lot of time and marketing goes into building awareness and recognizability of such logos. If you’re just starting out, it’s a better idea to either go with a logotype or a combination of a symbol and text. Later on, of course, once your logo gains traction and you build brand awareness, the textual element can be left out.

Keep It Simple | Latest Photography Logo Tips

One of the most important characteristics of a great logo is simplicity. If you’re trying to stand out from the crowd and grab the attention of your target audience, the last thing you want is your potential clients sitting there and analyzing your logo. A cluttered logo isn’t going to do you any favors – all iconic logos have been simple, after all. Think Nike, Apple, even FedEx with its famous hidden arrow. Unless an element adds value to the design or reinforces the message, chances are, it doesn’t belong there. It’s been often said, “When in doubt, leave it out!” and it’s especially true when it comes to logo design.

Aim For Versatility | Latest Photography Logo Tips

In order to ensure memorability, you’ll want to come up with a design that’s versatile and adaptable to any situation. In today’s digital world, your logo has to be able to transcend paper and look just as good on a roadside billboard as it does on your business card. Think about social media – will your followers be able to recognize your logo when used as an avatar? At the end of the day, your logo is the face of your business and your entire brand, which means it has to work well across all materials and applications, as well as in various sizes without affecting the message or the overall design quality.

Pay Attention To Colors | Latest Photography Logo Tips

Color is an amazing tool when used right – it can grab the attention of the viewer, emphasize important elements and communicate ideas. However, keep in mind that as the face of your business, your logo will be featured on pretty much every piece of paper that leaves your office. This includes faxes and copied documents as well. Will your logo be able to convey the same message just as effectively once printed in black and white or gray scale? If your logo relies solely on color to convey the message, you need to think about the ways you can communicate that same message when the color is removed!

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Latest Photography Logo Tips | Expert Guide To Creating ...

Find The Right Fonts | Latest Photography Logo Tips

Choosing the right fonts for your logo is just as important as the shape of the icon itself. You need a font that matches the style and nature of your brand – otherwise your logo will end up doing only one thing – confusing your potential clients. Even the world’s most hated font, Comic Sans, could work well in a newborn photography logo, but not so well in a high-fashion photography logo. Whether you choose to use a completely custom font, customize an existing one, or use an off-the-shelf font, make sure the shapes and style match the overall logo design and is easy to read.

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Great Logos Are Timeless | Latest Photography Logo Tips

Graphic design is much like fashion – new trends and fads are coming and going, with things being hot today and long forgotten two months later. Staying up to date with the latest trends is not a particularly bad idea, but following them mindlessly can be incredibly detrimental to your brand. When it comes to designing your business logo, you’ll want to come up with a design that will stay relevant and last as long as your business does. The logo you design will be the face of your photography business, and if it gets dated quickly and goes out of style, your potential clients are going to assume the same about you and the style of your photography. Not a good thing!

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