Latest SEO Tips | A Major Change Coming To Google Search! Here’s Everything You Need To Know
Latest SEO Tips | Business owners, brace for impact! Tomorrow, Google is rolling out a huge change to its mobile search algorithm that could drastically affect search rankings for businesses and organizations whose websites have not been properly optimized for viewing on mobile devices. The problem: 67 percent of Fortune 100 company websites are not mobile-friendly, according to a recent research. You too could see your rankings take a nosedive if your website is not ready for Google’s next update.
With the goal of making sure that results are as mobile-friendly as possible, the new algorithm change from Google comes in the wake of increasing mobile device usage. About 60% of internet traffic now comes from mobile devices and Google wants users to have a good experience whenever they click on a mobile link. What does that mean for you and your business? Essentially, if you’ve been holding out on implementing a mobile strategy for your company’s website, it’s time to make this a top priority. Here’s how to do it.
Do Your Homework | Latest SEO Tips
As always, planning should be your number one priority. People have different expectations, and interact with websites differently on a smartphone than they do on a desktop computer. Map out the order of the content on each page when at the smallest browser width so your visitors can effortlessly find and access the most important information. This is a vitally important step, as it enables you to make informed decisions and helps you know where content should go if you decide to have content side by side on desktop width, for example.
Less Is More | Latest SEO Tips
A Speedy Responsive Website Is Key | Latest SEO Tips
The content per page on a smartphone or a tablet should load in under 2-3 seconds according to the Google PageSpeed Developers standards. In order to make your mobile-friendly website really shine in a very easy to achieve way, simply bear one thing in mind: Some content and content elements were never meant to be used in a mobile environment and would never work there. Designers love to load the page with beautiful, full-width images and videos, which can be great. Just make sure to keep performance in mind. What’s the point of having a stunning website that takes forever to load?
Consider The Navigation | Latest SEO Tips
A recurring feature of successful responsive websites is an intuitive and easy to use navigation system. This is maybe the most important element of user experience design that has to be taken into consideration. If your website has only 2-3 navigational menus, you could include those in a simple menu on the screen. If there are more menu elements, you should definitely consider creating a single icon that opens into a drop down menu of additional menu items.
Use Web Font Icons | Latest SEO Tips
There’s much attention that needs to be paid to typography as the screen width changes. Don’t make your users squint to read or force them to pinch to zoom. Make your text size large enough to read on a smaller screen. Font sizes, line lengths, paragraph spacing, and margins all may need to be customized for mobile devices. The advantage of using web font icons is that the icon will scale to whatever screen it’s being viewed on. This means no more blurry, pixelated icons – you will have sharp, crisp, vector quality icons no matter what device your visitors use to access your website, and they look especially beautiful on retina displays.
Make Clickable Areas 44px X 44px | Latest SEO Tips
Mobile devices are touch enabled and people usually use fingers to interact with them — so, the buttons on your website can’t be too small. One of the more common frustrations for mobile users is accidentally tapping a wrong link because the website has not been properly optimized for touch screens. Research shows that the optimum size for a clickable area on a mobile device is 44px x 44px. Another handy tip is to use padding instead of margins. Padding increases the tappable area, but margins do not; margins only increase the white space around the button.