Latest Stationery Design Tips | Vital Business Stationery Design Guide For The Stressed And Computer-Challenged
Latest Stationery Design Tips | Your business stationery is a first-hand representation of your business to your target audience. As such, it has to effectively convey an overall company message and leave a memorable impression. The impact will be even stronger in combination with matching business cards, envelopes and other printed marketing materials. However, there are a few things to keep in mind when creating business stationery items so that the end product conveys the essence of the company in an appealing way.
Building a brand can’t be done through one medium or marketing activity; you have to consider every touch point if you’re trying to reach, motivate, convert and nurture your relationship with clients, suppliers and business partners. From the letterhead to the quality of the paper, the color scheme, even the layout, everything in your business stationery design counts if you want to leave the best possible first impression. You only get one chance, after all!
Paper Quality | Latest Stationery Design Tips
Using high-quality paper for your business stationery can make it feel more luxurious and professional. From leaflets to letter-headed paper, to calendars, to pens, and so on, the one thing that says more about your brand than the design itself is the quality, or lack thereof, of the paper. A potential client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your business in the mind of a potential client and affect their purchasing decision.
The Importance Of A Logo | Latest Stationery Design Tips
Including your logo in your business stationery is essential in identifying your business in the crowd. It provides your potential clients with instant brand recognition, thereby boosting your brand exposure. When designing your logo, keep in mind that it has to be simple, effective and versatile, as it will be used for various digital and printed materials, and will have to be scalable to fit items as big as billboard banners and small for items like pens and business cards.
Contact Information | Latest Stationery Design Tips
As obvious as it may sound, make sure you always include the important contact details on your business stationery items. You will have to choose the most important details for every stationery item, because some of the items may not be big enough to fit them all on! What’s most important? You’ll want to include, at bare minimum, your company name, address and phone number. Don’t print a fax number until you’ve checked how many faxes you actually got last year. If the number is small, then replace this detail with information about your social media profiles, such as your Twitter handle, for example.
Colors | Latest Stationery Design Tips
Color is an incredibly powerful tool with stationery and other marketing materials – it grabs attention and makes the read all that bit more interesting. The right color can emphasize an important area or convey a specific idea. When choosing a proper color scheme, you should try and follow the color palette used throughout your website, business cards and other marketing materials. This will ensure that your business stationery is aligned with the branding material that has already been promoted.
Fonts | Latest Stationery Design Tips
While most of the businesses will try and stand out from the crowd using their stationery, make sure that you are not using unreadable or complicated fonts. A potential client will be looking for text that is easy on the eye, that can communicate information clearly and efficiently. While your font should be easy to read, you should take your audience into consideration when designing your stationery. Age, attention span and demographics all play a role in choosing the right font.
Clean Space | Latest Stationery Design Tips
Designing stationery that offers elements of clean white space will help your message stand out. Whilst you may be tempted to fill in every inch of your stationery with information or iamgery, this may result in your stationery becoming too cluttered, and a potential client will lose interest quite quickly. White space can help break down areas of your stationery and enable you to form sections and prioritize the area of importance.
Proof Read | Latest Stationery Design Tips
Another obvious one, maybe, but ALWAYS proof read your designs before sending them off to print. Your correspondence is a representation of your business and the quality of your products or services, and it can reinforce either a negative or positive brand perception. Just one mistake can have significant consequences and portray you as incompetent in the simplest way.