Letterhead Design Advice | Design A Stunning Letterhead: 6 Expert Tips
Letterhead Design Advice | There’s a huge difference between getting a letter on standard blank paper, and receiving one that sports a professionally designed letterhead. A letterhead acts as a powerful marketing tool, provides the opportunity for brand engagement and, more than anything else, lend credibility to the words on the page. Letterheads represent your business to potential clients – and usually feature your logo, as well as the important contact details printed in corporate colors. In other words, your letterhead should provide easy to read information and stay consistent with your other branded materials.
There’s an air of authenticity you can accomplish using official stationery that’s simply lacking on unadorned sheet of paper. It may sound silly at first, but it’s unarguably true: Letterheads make correspondence seem more legit, whether you’re a doctor, a photographer, a cake decorator, or a salesman. Sometimes your letterhead design will be the first interaction a client has with your business, while other times it will be used to reinforce your brand identity, so it’s crucial to get the details right, but to also produce something that’s tactile, eye-catching, and memorable.
Keep It Simple | Letterhead Design Advice
One of the most important principles behind effective letterheads is maintaining the design as simple as possible. Keep in mind that a letterhead is a delivery mechanism – it’s not the content itself, rather the supporting structure that delivers that content. Using too many design elements will only overshadow your message of professionalism, so come up with a letterhead design that most effectively serves the needs of your business.
Include The Right Information | Letterhead Design Advice
Letterhead design, like almost every other area of design, is about communicating important information efficiently. Usually, although by no means always, the most vital piece of information you have to communicate is who’s writing the letter – which is to say, the individual responsible. Company name and logo are other essential elements to include together with all relevant contact details. Feature your location, telephone and fax numbers, as well as your email. Your company slogan may be also incorporated if desired.
Make It Readable | Letterhead Design Advice
A letterhead typically showcases the name of your company, which means the choice of font size, color, and style are vitally important. Stay away from those fancy fonts! You want the name of your business and the message to stand out, not the font. If your company is heavily branded, make sure you use the same font for your letterhead as you do your other materials. And if your business is not heavily branded, you might want to consider creating a consistent image by continuously using the same fonts and color schemes.
Consider Alignment And Positioning | Letterhead Design Advice
Remember that your letterhead design should relate the branding to the medium, so take advantage of the size and shape of the letterhead and place individual elements to help your letterhead stand out from the crowd. Depending on your business logo, a center alignment can either look noble and regal, or modern and edgy. In some cases, it works better to have your letterhead right aligned. For example, in a standard A4 portrait letterhead, consider indenting the logo half its icon width from the edge. Just be sure to experiment with all to find the best fit for the overall look and feel you had in mind.
Represent The Brand | Letterhead Design Advice
Make sure that you carefully represent your brand when setting up your letterhead. Yes, you should include a logo on your letterhead, but think about other ways that you can creatively reinforce your branding. Obviously you don’t want your letterhead to appear clownish, but using splashes of color in your fonts, background, and logo is a good way to make your business correspondence stand out amid a sea of mail. Always limit color choices to those that are consistent with your business identity; remember, white space remains the key element of any letterhead design.
Match Letterhead And Business Card Colors | Letterhead Design Advice
If you’re getting your letterheads printed professionally, consider what special effects you can use to make your design take on an extra lustre. However, you also need to keep in mind that, if you’re printing your letterhead, business cards and envelope in one go on a combination of coated (glossy) and uncoated (matte) papers, the coated and uncoated surfaces may shift the colors and they may not match exactly across all of your stationery items.