Logo Advice | Logos Are More Important Than You Think! 6 Tips To Keep In Mind When Designing Yours
Logo Advice | Small business owners only have one opportunity to make a first impression. Keep in mind that potential clients will form an opinion of a business and the services or products it offers within seconds. Since it is almost always the first thing a client will see, a well-designed business logo is incredibly important in shaping public opinion. After all, your logo is the face of your brand, the one element that will represent your business more than anything else.
In the midst of writing business plans, finding offices and hiring staff comes one of the most vital moments in the life your business; creating your company’s logo. Don’t make the same mistake the vast majority of small business owners make! Give this crucial branding principle the all-important attention it deserves. A professional image can take you a long way, differentiating your company from the competition. A timeless business logo is creative, clean and classic. To ensure your next logo meets those three Cs, follow these simple design tips.
If In Doubt, Leave It Out | Logo Advice
A complicated logo can be hard to print and more importantly, challenging to remember. Better to have a simple logo for your main design, and a souped-up version when a more complex version is suitable, and the reproduction medium allows. If you can’t justify an element that’s part of your logo design, the chances are you need to eliminate it from the overall piece. When your logo is at its simplest, it’s probably at its strongest.
Make The Logo Readable | Logo Advice
The purpose of having a logo is to make your company or product name stick in the client’s mind. That can only happen if the client can actually read it, easily, without squinting. Most gimmicky fonts are too elaborate, too weak, and are most likely being used (badly) on a hundred different inferior business cards right now. When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing.
Use Vectors | Logo Advice
When you are designing a logo – stick with vector formats. It’s easy to forget that a logo used small on business cards and websites may need to be enlarged for a larger endeavor years later (billboards, for example). Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, interesting and unique. Vector enables you to resize the logo and keep it clean.
Make Sure It’s Unique | Logo Advice
We live in a society painted with brand logos. Even toddlers who can’t yet tie their own shoelaces remember many logos or are able to understand what a company sells just by looking at its logo. The last thing you want from a company logo is to have it mistaken for that of a competitor. So when considering logo design, it’s essential to keep it original. Don’t copy or imitate what other business owners in the same market are doing, but definitely observe the style and feel of the messaging to get a sense of what is and isn’t working. Do your competitors use solid, conservative shapes, or flashy graphics and fonts? Think about how you want to distinguish your logo from those of your competition.
Add Some Color | Logo Advice
Using color in a logo is smart and it can help your logo be incredibly eye-catching. However, you don’t want a rainbow of colors in your logo, it will look too cluttered. Sticking with two basic colors will also keep printing costs low. While not vital in the initial design phases, your choice of brand colors will have a ripple effect throughout all you corporate ‘look-and-feel’ material and is a decision that should not be taken lightly in the final stages of the design process. From business cards to apparel, you’ll print your logo on many different items and materials, and the more colors in the logo, the more expensive it is to print.
Think Ahead! | Logo Advice
Most logo designs are used for years, so be careful not to use ‘of the moment’ fonts or styles that may date quickly. Don’t to be too literal either: a company selling records today might be ﬂying people to space in 25 years. For small start-up businesses, it may not be the end of the world if you decide to change your logo after even a few years, depending on what transpires with your business. But it’s always nice when a logo design is able to stand the test of time.